Madonna University marketing includes news releases, branding/logo guidelines, guiding principles, graphic identity standards, and licensing. Please contact us with any related inquiries.
A clear and consistent identity showcases the multiple strengths of Madonna University. The consistent use of the graphic identity standards is critical to the effective communication of Madonna University’s identity to its key constituencies such as prospective students, current students, alumni, donors, the media, and others.
This site outlines the University’s graphic identity standards related to wordmarks, Crusaders athletics marks colors and graphic elements that create a strong visual identity, and provides guidelines for use. All Madonna University departments, colleges, offices, units, and affiliates must adhere to these Graphic Identity Standards.
These standards apply to all visual representations of Madonna University, including brochures, newsletters, electronic communications, websites, and signage. The Madonna University wordmark must be prominent in all public communications.
Before using the University marks and Crusaders athletics marks, please make sure that use of the marks would:
The use of the University’s name, marks and athletics marks must not:
The typeface used in the Madonna University wordmark is “Garamond.”
PMS colors, print
PMS 287 blue coated PMS 116 yellow coated
PMS 293 blue uncoated PMS 109 yellow uncoated
CMYK colors, print [please note: these are general equivalents]
C80 M40 Y0 K35 (blue) C0 M15 Y75 K0 (yellow)
003893 blue FCD116 yellow
Downloadable University marks, and Crusaders marks/logos
You will need your Madonna University username and password to access this section. If you do not have a Madonna University username, please email us at firstname.lastname@example.org for assistance.
University Seal Use
The Seal is used mainly for presidential and Board of Trustee purposes. Any use for commercial purposes must be approved by the Marketing Department at email@example.com. The Seal may be printed in black and white, two-color (blue and gold), or three-color with red.
Vendors interested in participating as a licensed vendor of Madonna University apparel or merchandise should contact SMA at firstname.lastname@example.org, or 317-669-0808.
In addition to the Madonna University Bookstore, Walgreens at 6 Mile and Newburgh Roads sells licensed Madonna University apparel.
If you have any questions about appropriate usage of the Madonna University or Crusaders logos, please email email@example.com and we will be glad to assist you.