The center focuses on the use of big data analytical and knowledge visualization tools for business problem solving, decision making, solutions evaluation, business forecasting, optimization, insight discovery and data presentation. The center applies the big data analytics techniques and methods in social media data and business transaction data for the analysis of intelligent marketing, customer preference, social networks, consumer behaviors, new products, business trends, and customer relationship management.
Big data analytics is a new analytical method combining statistics, data mining, text mining, machine learning, algorithms, rules and logics to exam and analyze a huge volume of data which is in the format of numerical, textual, image, audio and/or video. Big data analytics provides methods to filter, evaluate and select the related data for analysis and discovering unknown correlations, hidden patterns, unforeseen risks and trends emerge from the massaged data to help organizations develop performance solutions for business optimization.
Social media has became a new channel for product promotion, advertisement and evaluation. The product feedback from social media allows the virtual marketing agent to perform sales analysis, make product recommendations and enhance customer referral. To analyze the social media data, statistical analysis, network analysis, link analysis, topic detection, time series analysis, complexity theory, game theory, neural network, semantic network and knowledge mapping are commonly used big data analytics techniques.
Informatics combines information technology, data standardization, information exchange, sharing and management concepts to support information flow across the organization for more effective and efficient service delivery, business management, planning and decision making. Informatics is a field that covers a wide range of technologies such as:
With the exponential growth of social media, the internet of things and invention of 5G technologies, the volume of data will become huge and exists in many different formats. Personalized repositories, assistant agents and augmented reality will become the next generation of cyber technologies. Big data visualization provides a human-navigable interface to manipulate and relate data in numerical, textual, image, video and audio formats.
