Business Analytics (BS)

Provides the opportunity to develop a strong business background with courses that cover all areas of business.

Building an Expansive, Career-Focused Foundation in Business

At Madonna University, we are excited to introduce our Bachelor of Science in Business Analytics program, developed in partnership with RIZE Education and is delivered in a hybrid format. You will be learning alongside other Madonna University students as well as students from a selective consortium of schools across the country. This program is designed to equip students with the essential skills and knowledge needed to thrive in the rapidly evolving field of data analytics.

Your BS in Business Analytics journey provides a comprehensive education that blends theory with practical application. Prepare to:

Master the Fundamentals

Data Analysis: Learn techniques for collecting, analyzing, and interpreting data to inform business decisions.
Statistics for Business: Gain a solid foundation in statistical methods to evaluate data trends and make predictions.
Business Intelligence Tools: Explore software and tools that help in data visualization and reporting.

Deepen Your Understanding

Machine Learning: Understand algorithms and methodologies that enable predictive analytics.
Operations Management: Study how to optimize processes and improve efficiency within organizations.
Ethics in Data Analytics: Explore the ethical implications of data use in business decision-making.

Degrees Offered

Bachelor of Science - Plan of Study

Career Outlook with a Business Analytics Degree

A degree in Business Analytics opens doors to a wide array of exciting career paths. Here are some possibilities:

Careers

Data-Driven Decision Making

Data Scientist – Use statistical methods and algorithms to analyze complex data sets and drive business strategy.
Business Analyst* – Communicate insights derived from data analysis to stakeholders and recommend actionable strategies.
Operations Research Analyst* – Optimize business processes to enhance efficiency and effectiveness.

Technology and Innovation

Machine Learning Engineer* – Develop algorithms and models that enable machines to learn and make decisions based on data.
Business Intelligence Analyst* – Utilize data visualization tools to present data insights and support decision-making processes.

Strategy and Management

Marketing Analyst* – Analyze market trends and consumer behavior to inform marketing strategies and campaigns.
Financial Analyst* – Evaluate financial data and trends to provide investment recommendations and risk assessments.

*These career paths are considered Rapid-growth occupations, per O*NET OnLine Bright Outlook Occupations, indicating they are projected to grow faster than average (employment increase of 5% or more) over the period 2024-2034 for the US nationwide.

Benefits of a Business Analytics Degree

Frank Notturno, MBA

Today's businesses collect a wide range of data on everything from consumer preferences and buying habits to production and supply chain performance. They rely on the accurate analysis of this data to make strategic and tactical decisions, and to solve business problems.

A degree in Business Analytics prepares students with practical hands-on skills in data analysis, statistical modeling, and problem-solving that are highly desired in today's data-driven business environment.

The average salary entry-level business analytics positions range between $60,000 and $90,000 in positions such as Business Analyst, Financial Analyst, Marketing Analyst, Operations Analyst, Business Intelligence Analyst and in industries such as Healthcare, Finance and Insurance, Technology, Government and Management Consulting.