Professor Adela Lau (Director)
Assistant Professor, Data Analytics and Business Research
- Ph.D. Chinese University of Hong Kong (Financial Engineering & Information Systems)
- M.Sc. University of Hong Kong (Computer Science)
- B. Eng. (Hon) City University of Hong Kong
- slau@madonna.edu
- 734-793-2451, Maerten's Building, Room 128
Specialty Areas:
- Big Data Analytics and Risk Management
- Social Media Analytics and Intelligent Marketing
- Business/Health Informatics
- Knowledge Management and IS Adoption
- E-business Strategies and Applications
Biographical Information:
Prof Lau is an Assistant Professor of Data Analytics and Business Research and the
Director of Cener for Business Development at School of Business of Madonna University.
Prof Lau published over 40 journal and conference papers and funded over 30 research
and industrial collaboration and consultancy projects in the area of machine learning,
business intelligence, social media and big data analytics, intelligence applications,
risk management, information system adoption, ontology/taxonomy building, business
process re-engineering, portal design, knowledge management, e-learning, public/community
health studies, healthcare systems and nursing clinical quality control & assessment.
She gained several awards including NANDA Foundation Research Grant Award, Faculty
Merit Award in Services, and Inaugural Teaching and Learning Showcase Award. She
was the former co-director of the Center for Integrative Digital Health at Hong Kong Polytechnic Unviersity (PolyU) and leaded the IT team for healthcare product innovation. Prof Lau was an active committee
member of Knowledge Management Research Center at PolyU and Data Science Center at
Hong Kong Unviersity of Science and Technology (HKUST), in which she initiated and
developed industrial applied-research consultancy projects.
Selected Recent Publications:
- Khreis, N., Lau, A.S.M., Al-jedai, A., Al-Khani, S.M., and Alruwaili, E.H. (2019).
An Evaluation of Clinical Decision Support and Use of Machine Learning to Reduce Alert
Fatigue. International Journal of Computer and Communication Engineering, 8(1), 32-39. (also published in International Conference of Knowledge Discovery 2018)
- Lau A.S.M., Baker, K., Kempf, K., Grzyb, K., Oke, S., Tsui, E., Cheung, L., Slama,
M.C. and Su, M. (2019). Using Artificial Intelligence and Social Media Analytics in
Digital Health: A Case Study of Zocdoc for Consumers’ Health Care Services Analysis.
Adaptive Health Management Information Systems: Concepts, Cases, & Practical Applications:
Concepts, Cases, & Practical Applications. Jones & Bartlett Publisher.
Selected Service Learning Projects:
ExporTech Detroit, 2018-2019 (Ongoings)
Project Title: Big Data Analytics for International Market Expansion: A Consultancy Services
Project Output
An Onolotgy Classification Tool for HS Code Classification
Research Publication
- Lau. A.S.M., Bouazizi, N., and et. al. (2019) HS code Ontology Buidling for International
Market Analysis: Case Studies in ExporTech. (Under Writing)
AIA Group (Digital Health Innovation), 2017-2019
Project Title: Consumers’ Health Care Services Analysis Using Social Media Analytics
Project Output
A Software for Social Media Data Analysis
Research Publication
- Lau A.S.M., Baker, K., Kempf, K., Grzyb, K., Oke, S., Tsui, E., Cheung, L., Slama,
M.C. and Su, M. (2019). Using Bayesian Network and Knowlddge Map for Consumers’ Health
Preference Analysis. (Under Writing)
- Lau A.S.M., Baker, K., Kempf, K., Grzyb, K., Oke, S., Tsui, E., Cheung, L., Slama,
M.C. and Su, M. (2019). Using Artificial Intelligence and Social Media Analytics in
Digital Health: A Case Study of Zocdoc for Consumers’ Health Care Services Analysis. Adaptive Health Management Information Systems: Concepts, Cases, & Practical Applications:
Concepts, Cases, & Practical Applications. Jones & Bartlett Publisher.
Other Selected Risk Management, Social Media and Big Data Analytics Projects, 2012-2016
- A predictive model to forecast the turndown of the US hotel business (With Wing Lung
Bank, USA), 2015-2016.
- Analysis of the correlation of loan usage and performance of a bank economy in US
(With Wing Lung Bank, USA), 2015-2016.
- A development of lending optimization model for credit risk management in Indonesian
Bank (With Brainchild Ltd), 2015-2016.
- A study of the correlation between the search topics and frequencies in search engine
and the discussion forums for stock market (With K-Matrix and Asian Financial Risk
Think Tank), 2015-2016.
- Discovery on the correlation of product mix and ordering with open data and predicting
the optimal product mix and ordering plan over cloud platform (With Right Station
Ltd), 2015-2016.
- A study of customer shopping behaviour using Wifi locator in shopping center (With
CLiX International Ltd), 2015-2016.
- A design of intelligence virtual insurance agent: product recommendation model (with
AIA Group), 2015-2016.
- A design of social intelligent marketing system: using social media and data mining
for new product analysis (with ParknShop), 2015-2016.
- A design of business risk monitoring system using social media analytics (With TownGas),
2015-2016.
- Loan market demand analysis: using social media and macro-economic factors (With Wing Lung Bank), 2014-2015.
- A study on the correlation between the market factors and social media discussion
to the market price fluctuation (With K-Matrix), 2014-2015
- Using data mining for predictive analysis on hospital readmissions to reduce the operational
risks (With Hospital Authority), 2014-2015.
- Using data mining for predictive analysis on Flu Influence (With Hospital Authority),
2014-2015.
- A development of the internal auditing computer-aided tool for assessing social media
risks (With Wing On CPA Ltd), 2014-2015.
- Accounting Audit Risk Detection System Using Business Intelligence and Social Media
(With Wing On CPA Ltd), 2013-2014.
- Customer Insight Analytics Using Social Media Data (With Dairy Farm), 2013-2014.
- A Design of Scenario-based Risk Assessment System for Construction Occupational and
Safety Risk Management (With Hong Kong Quality Assurance Agency), 2013-2014.
- A development of Risk Assessment Tools of the IT Migration from Outsource to Inhouse
Development (With AIA Group), 2013-2014.
- Benchmark Customer Profiling for Costume Industry using Business Analytics (With Data
Trade Limited), 2012-2013.
- Implementation a rule engine for a Scenario-based Financial Risk Management Education
System (With Marvel digital Limited), 2012-2013.
Selected Applied-Research Funded Projects:
Ford Community Corps Grant, 2018-2019 (Ongoings)
Project Title: Instragram for Social Media Marketing: Using Machine learning and Network
Analysis to Understand Donor's Behavior
Project Output
An Intelligent Instragram Apps for Donor Behaviors Analysis
Research Publication
Lau, A.S.M., Dhaouadi, S., Rodriguez, D., Hollens, M., Notturno, F. and Richard, K.
(2019) Social Media Marketing on Instagram: Using Machine Learning and Network Analysis
Approach. (Under Writing)
HKUST Research Grant
Project title: Using Scenario-based Approach for Critical Thinking Training, 2011-2012
Research Output:
A Scenario-based Training System
PolyU Research Grant
Project Title: Using an Ontology-based Bayesian Network to Map, Compare and Unify the Taxonomy Rules
for Improving the Effectiveness of Ontology Unification via Wiki Platform: In the
Context of Chinese Medicine Ontology Building, 2009-2010
Research Output
A wiki tool for ontology building
Research Publication:
- Lau, A. (2009). Implementation of an onto-wiki toolkit using web services to improve
the efficiency and effectiveness of medical ontology co-authoring and analysis. Informatics for Health and Social Care (impact factor 1.381), 34(1), 73 - 80.
- Lau, A. and Tse, S. (2010). Development of the Ontology Using a Problem-Driven Approach:
In the Context of Traditional Chinese medicine Diagnosis. International Journal of Knowledge Engineering and Data Mining, 1, 37 – 49.
PolyU Research Grant
Project Title: Knowledge Capture and Representation of a Case using Clustered Ontology Based Knowledge
Map for Enterprise Management, 2009 - 2010
Research Output:
- A system with functions for defining ontology structure and generating OWL files for
knowledge representation.
- A system with functions of query text extraction and similar case retrieval.
- A program for ontology-based similarity measurement.
Research Publication:
- Lau, A., Tsui, E. and Lee, W.B. (2010). An Ontology-based Similarity Measurement for
Problem-based Case Reasoning. Expert systems and Application (impact factor 3.768), 43(3), Part II, 6547-6579.
PolyU Research Grant
Project Title: Development of a Hybrid Knowledge Navigation System Utilizing Top-down and Bottom-up
Tagging Mechanisms, 2009-2010
Research Output
A taxonomy tool for auto-classification and indexing
Research Publication:
- Tsui, E., Wang, W.M., Cheung, C.F., and Lau, A.. (2010). A Concept-Relationship Acquisition
and Inference Approach for Hierarchical Taxonomy Construction from Tags. Information Processing & Management (impact factor 3.444), 46(1), 4-57.
PolyU Research Grant
Project Title: Enhancing personal knowledge management and peer-to-peer interactions on the WebCT
Vista environment, 2008-2009
Research Output
A software of scenario-based learning for personalised knowledge management
Research Publication:
- Lau, A. and Tsui, E. (2009). Knowledge Management Perspective on E-learning Effectiveness. Knowledge-based Systems (impact factor 4.529), 22, 324-5.
- Lau, A. & Tsui, E. (2009). Application of Web2.0 Technology for Clinical Training,
Emerging Topics and Technologies in Information Systems. IGI Global Publication.
- Liew, T., Tsui, E.; Fong, P. and Lau, A. (2009). Learning Knowledge Management concepts
via the use of a Scenario Building Tool on an E-Learning platform. International Conference on Hybrid Learning, and Lecture Notes in Computer Science,
Springer-Verlag.
Selected Industrial Consultancy Projects:
AIA Group (with Right Station Limited), 2016 -2017
Project TitIe: Intelligent OCR for Electronic Health Record
Project Output
An Intelligent OCR Software for Text Recoginition and Classification
Securities and Futures Commission (SFC), 2010 -2011
Project TitIe: Provision for Consultancy Services on Document Management & Taxonomy Design
Project Output
A Taxonomy Tool for SFC's Document Management System
Cathay Pacific Airways Limited, 2009-2010
Project Title: Solution Architecture Design and Development for Cathay Pacific Airways
Project Output
A Distributed Computing Architecture Design for Cathay Pacific's Enterprise IT Infrastructure
Environmental Protection Department of HKGov, 2007-2008
Project Title: Provision for Consultancy Services on Knowledge Management Study
Project Output
A Taxonomy Tool for EPD's Content Management System
Top Form International Ltd, 2007-2008
Project Title: Critical Processes Identification for Knowledge-enabled Enterprise Resources Planning
System
Project Output
A Workflow System Design for Supply Chian Processes Automation