Professor Adela Lau (Director)

Assistant Professor, Data Analytics and Business Research

Specialty Areas:

• Big Data Analytics and Risk Management
• Social Media Analytics and Intelligent Marketing
• Business/Health Informatics 
• Knowledge Management and IS Adoption
• E-business Strategies and Applications

Biographical Information:

Prof Lau is an Assistant Professor of Data Analytics and Business Research and the Director of Cener for Business Development at School of Business of Madonna University. Prof Lau published over 40 journal and conference papers and funded over 30 research and industrial collaboration and consultancy projects in the area of machine learning, business intelligence, social media and big data analytics, intelligence applications, risk management, information system adoption, ontology/taxonomy building, business process re-engineering, portal design, knowledge management, e-learning, public/community health studies, healthcare systems and nursing clinical quality control & assessment. She gained several awards including NANDA Foundation Research Grant Award, Faculty Merit Award in Services, and Inaugural Teaching and Learning Showcase Award.  She was the former co-director of the Center for Integrative Digital Health at Hong Kong Polytechnic Unviersity (PolyU) and leaded the IT team for healthcare product innovation.  Prof Lau was an active committee member of Knowledge Management Research Center at PolyU and Data Science Center at Hong Kong Unviersity of Science and Technology (HKUST), in which she initiated and developed industrial applied-research consultancy projects.  

Selected Recent Publications:

• Khreis, N., Lau, A.S.M., Al-jedai, A., Al-Khani, S.M., and Alruwaili, E.H. (2019). An Evaluation of Clinical Decision Support and Use of Machine Learning to Reduce Alert Fatigue. International Journal of Computer and Communication Engineering, 8(1), 32-39. (also published in International Conference of Knowledge Discovery 2018)
• Lau A.S.M., Baker, K., Kempf, K., Grzyb, K., Oke, S., Tsui, E., Cheung, L., Slama, M.C. and Su, M. (2019). Using Artificial Intelligence and Social Media Analytics in Digital Health: A Case Study of Zocdoc for Consumers’ Health Care Services Analysis. Adaptive Health Management Information Systems: Concepts, Cases, & Practical Applications: Concepts, Cases, & Practical Applications. Jones & Bartlett Publisher. 

Selected Service Learning Projects:

ExporTech Detroit, 2018-2019 (Ongoings)
Project Title: Big Data Analytics for International Market Expansion: A Consultancy Services

Project Output

An Onolotgy Classification Tool for HS Code Classification

Research Publication

• Lau. A.S.M., Bouazizi, N., and et. al. (2019) HS code Ontology Buidling for International Market Analysis: Case Studies in ExporTech. (Under Writing)

AIA Group (Digital Health Innovation), 2017-2019

Project Title: Consumers’ Health Care Services Analysis Using Social Media Analytics

Project Output

A Software for Social Media Data Analysis

Research Publication

• Lau A.S.M., Baker, K., Kempf, K., Grzyb, K., Oke, S., Tsui, E., Cheung, L., Slama, M.C. and Su, M. (2019). Using Bayesian Network and Knowlddge Map for Consumers’ Health Preference Analysis. (Under Writing)
• Lau A.S.M., Baker, K., Kempf, K., Grzyb, K., Oke, S., Tsui, E., Cheung, L., Slama, M.C. and Su, M. (2019). Using Artificial Intelligence and Social Media Analytics in Digital Health: A Case Study of Zocdoc for Consumers’ Health Care Services Analysis. Adaptive Health Management Information Systems: Concepts, Cases, & Practical Applications: Concepts, Cases, & Practical Applications. Jones & Bartlett Publisher. 

Other Selected Risk Management, Social Media and Big Data Analytics Projects, 2012-2016

• A predictive model to forecast the turndown of the US hotel business (With Wing Lung Bank, USA), 2015-2016.
• Analysis of the correlation of loan usage and performance of a bank economy in US (With Wing Lung Bank, USA), 2015-2016.
• A development of lending optimization model for credit risk management in Indonesian Bank (With Brainchild Ltd), 2015-2016.
• A study of the correlation between the search topics and frequencies in search engine and the discussion forums for stock market (With K-Matrix and Asian Financial Risk Think Tank), 2015-2016.
• Discovery on the correlation of product mix and ordering with open data and predicting the optimal product mix and ordering plan over cloud platform (With Right Station Ltd), 2015-2016.
• A study of customer shopping behaviour using Wifi locator in shopping center (With CLiX International Ltd), 2015-2016.
• A design of intelligence virtual insurance agent: product recommendation model (with AIA Group), 2015-2016.
• A design of social intelligent marketing system: using social media and data mining for new product analysis (with ParknShop), 2015-2016.
• A design of business risk monitoring system using social media analytics (With TownGas), 2015-2016.
• Loan market demand analysis: using social media  and macro-economic factors (With Wing Lung Bank), 2014-2015.
• A study on the correlation between the market factors and social media discussion to the market price fluctuation (With K-Matrix), 2014-2015
• Using data mining for predictive analysis on hospital readmissions to reduce the operational risks (With Hospital Authority), 2014-2015.
• Using data mining for predictive analysis on Flu Influence (With Hospital Authority), 2014-2015.
• A development of the internal auditing computer-aided tool for assessing social media risks (With Wing On CPA Ltd), 2014-2015.
• Accounting Audit Risk Detection System Using Business Intelligence and Social Media  (With Wing On CPA Ltd), 2013-2014.
• Customer Insight Analytics Using Social Media Data (With Dairy Farm), 2013-2014.
• A Design of Scenario-based Risk Assessment System for Construction Occupational and Safety Risk Management (With Hong Kong Quality Assurance Agency), 2013-2014.
• A development of Risk Assessment Tools of the IT Migration from Outsource to Inhouse Development (With AIA Group), 2013-2014.
• Benchmark Customer Profiling for Costume Industry using Business Analytics (With Data Trade Limited), 2012-2013.
• Implementation a rule engine for a Scenario-based Financial Risk Management Education System (With Marvel digital Limited), 2012-2013. 

Selected Applied-Research Funded Projects:

Ford Community Corps Grant, 2018-2019 (Ongoings)

Project Title: Instragram for Social Media Marketing: Using Machine learning and Network Analysis to Understand Donor's Behavior

Project Output

An Intelligent Instragram Apps for Donor Behaviors Analysis

Research Publication

Lau, A.S.M., Dhaouadi, S., Rodriguez, D., Hollens, M., Notturno, F. and Richard, K. (2019) Social Media Marketing on Instagram: Using Machine Learning and Network Analysis Approach. (Under Writing)

HKUST Research Grant

Project title: Using Scenario-based Approach for Critical Thinking Training, 2011-2012

Research Output:

A Scenario-based Training System 

PolyU Research Grant 

Project Title: Using an Ontology-based Bayesian Network to Map, Compare and Unify the Taxonomy Rules for Improving the Effectiveness of Ontology Unification via Wiki Platform: In the Context of Chinese Medicine Ontology Building, 2009-2010  

Research Output

A wiki tool for ontology building

Research Publication:

1. Lau, A. (2009).  Implementation of an onto-wiki toolkit using web services to improve the efficiency and effectiveness of medical ontology co-authoring and analysis. Informatics for Health and Social Care (impact factor 1.381), 34(1), 73 - 80.
2. Lau, A. and Tse, S. (2010). Development of the Ontology Using a Problem-Driven Approach: In the Context of Traditional Chinese medicine Diagnosis. International Journal of Knowledge Engineering and Data Mining,  1, 37 – 49.

PolyU Research Grant 

Project Title: Knowledge Capture and Representation of a Case using Clustered Ontology Based Knowledge Map for Enterprise Management, 2009 - 2010 

 Research Output:

1. A system with functions for defining ontology structure and generating OWL files for knowledge representation.
2. A system with functions of query text extraction and similar case retrieval.
3. A program for ontology-based similarity measurement.

 Research Publication:

1. Lau, A., Tsui, E. and Lee, W.B. (2010). An Ontology-based Similarity Measurement for Problem-based Case Reasoning. Expert systems and Application (impact factor 3.768), 43(3), Part II, 6547-6579.

PolyU Research Grant 

Project Title: Development of a Hybrid Knowledge Navigation System Utilizing Top-down and Bottom-up Tagging Mechanisms, 2009-2010  

Research Output

A taxonomy tool for auto-classification and indexing

Research Publication:

1. Tsui, E., Wang, W.M., Cheung, C.F., and Lau, A.. (2010). A Concept-Relationship Acquisition and Inference Approach for Hierarchical Taxonomy Construction from Tags. Information Processing & Management (impact factor 3.444), 46(1), 4-57.

PolyU Research Grant 

Project Title: Enhancing personal knowledge management and peer-to-peer interactions on the WebCT Vista environment, 2008-2009 

Research Output

A software of scenario-based learning for personalised knowledge management

Research Publication:

1. Lau, A. and Tsui, E. (2009). Knowledge Management Perspective on E-learning Effectiveness. Knowledge-based Systems (impact factor 4.529), 22, 324-5.
2. Lau, A. & Tsui, E. (2009). Application of Web2.0 Technology for Clinical Training, Emerging Topics and Technologies in Information Systems. IGI Global Publication.
3. Liew, T., Tsui, E.; Fong, P. and Lau, A. (2009). Learning Knowledge Management concepts via the use of a Scenario Building Tool on an E-Learning platform.  International Conference on Hybrid Learning, and Lecture Notes in Computer Science, Springer-Verlag. 

Selected Industrial Consultancy Projects:

AIA Group (with Right Station Limited), 2016 -2017

Project TitIe: Intelligent OCR for Electronic Health Record

Project Output

An Intelligent OCR Software for Text Recoginition and Classification

Securities and Futures Commission (SFC), 2010 -2011
Project TitIe: Provision for Consultancy Services on Document Management & Taxonomy Design

Project Output

A Taxonomy Tool for SFC's Document Management System

Cathay Pacific Airways Limited, 2009-2010
Project Title: Solution Architecture Design and Development for Cathay Pacific Airways

Project Output

A Distributed Computing Architecture Design for Cathay Pacific's Enterprise IT Infrastructure 

Environmental Protection Department of HKGov, 2007-2008

Project Title: Provision for Consultancy Services on Knowledge Management Study
Project Output

A Taxonomy Tool for EPD's Content Management System

Top Form International Ltd, 2007-2008

Project Title: Critical Processes Identification for Knowledge-enabled Enterprise Resources Planning System

Project Output

A Workflow System Design for Supply Chian Processes Automation