The Broadcast and Cinema Arts Program uses an integrated theoretical and intensive hands-on approach to prepare students for careers in broadcast, film, and digital media industries. The program offers a major, a minor, and an associate degree. The curriculum, grounded in the liberal arts, offers a professional preparation that is based on field training and that encourages student input and innovation throughout. Students develop skills that characterize adaptable professionals with wide-ranging expertise that can be applied to positions in television, radio, film, and many different digital media contexts. Students can qualify to teach television production at the high school level with additional course completion in education (See "Occupational Teacher Certification" in the Undergraduate Bulletin). At the conclusion of the program the student will be able to:  Assume production, creative, and leadership positions in the broadcast, film,  and digital media industries.  Demonstrate the ability to think logically, critically, and independently.  Demonstrate the ability to speak and write knowledgably about the industry  and trends.  Demonstrate expertise in production processes, utilizing and  selecting appropriate hardware and software for different tasks.  Demonstrate skills in writing and editing treatments/scripts to express ideas  for different audiences.  Collaborate with others to produce works from concept to finished product.  Demonstrate an understanding of the cultural power and social responsibility of  media makers.  Evaluate the effect of the message on the audience and change the message/  medium to communicate more effectively.

BCA 1010      Survey of Broadcast, Film, and Digital Media (JRN)      (3 s.h.) An overview of the telecommunications industry, its technical and economic nature, and its consideration as both a product of social forces and as a social force itself. BCA 2020      Cinema Studies (SPH)      (3 s.h.) Introduction to the language, art, and culture of film including the study of classic and contemporary films and their aesthetic, cultural, and social significance. BCA 2310      Modern Radio Techniques I       (1 s.h.) Introduction to the concepts and techniques of radio production, including basic recording, mixing, and editing techniques. Students produce station promos, ID's, interviews, and documentaries, and perform live as DJs or announcers. BCA 2320      Modern Radio Techniques II      (1 s.h.) Advanced concepts and techniques of radio production, including a focus on radio interviewing techniques and the art of sound editing. Students produce a short documentary, applying advanced techniques. Prerequisite: BCA 2310. BCA 2610      Television Production I (JRN/SPH)      (3 s.h.) Basic studio production techniques, including set-up and operation of cameras, microphones, recorders, lights, and control room equipment. Emphasis on hands-on team approach. Recommended for BCA majors during their first year. BCA 2810      Field Production and Editing I (JRN)      (3 s.h.) Introduction to basic concepts and practices of single camera field production, including directing theory, camera technique, sound, lighting, and editing. Prerequisite or Corequisite: BCA 2610 or permission of instructor. BCA 3030      Writing for Radio, TV, and Film (JRN)      (3 s.h.) Theory and practice of writing scripts for radio, television, and film.  Introduction to the techniques of storytelling, storyboarding, production tracking, and budgeting. Prerequisite:  BCA 2610 or permission of instructor. BCA 3440      Talent and Performance for Television and Radio (SPH)      (3 s.h.) Instruction and practice in performing for radio and television, including voice, poise, and on-camera technique. Prerequisite: BCA 2610. BCA 3610      Television Production II (JRN/SPH)      (3 s.h.) Advanced studio production techniques, with emphasis on technical directing, camera techniques, lighting methods, and integration of field-produced tapes. Prerequisite: BCA 2610 or permission of instructor. BCA 3750      Television News Reporting and Production (JRN)      (3 s.h.) The concepts and practices of field and remote video production in electronic news gathering with emphasis on broadcast standards and ethical decision-making.  Prerequisites: BCA 2610, 2810. BCA 3820      Field Production and Editing II (JRN)      (3 s.h.) Advanced field production and editing, with emphasis on visual and aural storytelling, creative camera and lighting techniques, shot continuity, audio, graphics, and special effects. This course has an academic service learning component. Prerequisite: BCA 2810. BCA 3830      Post Production      (3 s.h.) Advanced post-production tools, techniques, and special effects used in video and film editing to create a message, tell a story, or elicit a feeling or emotion. Prerequisite: BCA 2810. BCA 3910, 3920      Cooperative Education      (1-4 s.h.) (max. 4) Academically related work experience. BCA 4010      Foundations of Mass Communication  (JRN/SPH)      (3 s.h.) Theory of behavior in communications in general and the mass media in particular. The design and evaluation of public opinion studies and research topics in communications with emphasis on the effects that the various media have had on consumers.   BCA 4630      Directing and Producing for Television (JRN)      (3 s.h.) The theory and practice of producing and directing television programs. Students produce and/or direct a program that meets broadcast standards. Prerequisites: BCA 2810 and BCA 3610 and permission of instructor. BCA 4810, 4820, 4830      Capstone in Film Production      (2 s.h. each) Creating a film as part of a production team, using the knowledge, skills, techniques, and theories of the industry. Emphasis on the creative process, the kinds of decision that are made, and the strategies that are developed in the production of a film. The student's final product is submitted for external judging. This course runs three consecutive semesters with a grade given at the end of the final semester. Prerequisites: BCA 2610 and BCA 2810.  No grade for BCA 4810 or BCA 4820 until the completion of BCA 4830. BCA 4910, 4920      Cooperative Education      (1-4 s.h.) (max. 4) Academically related work experience. Teacher Certification Opportunity Students can qualify to teach television and radio production at the high school level with additional course completion in education and appropriate paid work experience (see OCCUPATIONAL TEACHER CERTIFICATION in the Undergraduate Bulletin).