ART 3720   QuarkXpress I - III   (1 s.h. each) Students learn to create page layouts, brochures and newsletters. The beginning course demonstrates page layout, importing and manipulating graphics, and flowing text through boxes. The intermediate course presents a wide variety of text and layout options. Emphasis is placed upon professional text linkage, style-sheet commands and advanced graphic runaround features. The advanced course covers custom framing, text control, blend colors and trapping. Meets at Madonna University and New Horizons Computer Learning Center. CIS 2850   Web Design for Business Applications   (3 s.h.) A study of the evolution, design, and development of internet web sites. An introduction to HTML coding and the use of GUI software for the development and maintenance of web sites and web pages. This course will investigate and determine what constitutes an acceptable web site. CIS 3420   Computer Graphics in Business   (2 s.h.) Prerequisite: CIS 2250 or 2380 or CSC 2080 Study of the principles of presentation graphics, including design, creation, and usage of graphics hardware and software. Includes the design of a business oriented graphic presentation project. ENG 2000   Technical Writing   (3 s.h.) Theory and application of technical writing principles; culminating in the preparation of a research paper. Topics discussed include: definitions, instructions, processes, computer graphics, and research strategies. Web site evaluation and research, along with writing for the Web, are covered. Course concludes with an oral presentation of research paper findings. ENG 2090   Approaches to Grammar   (4 s.h.) This course provides a historical sketch of the development of the English language and treats the interplay between theory of evolution of dictionaries, spellers, grammars and handbooks of English -influenced by the processes of decay, growth, and confusion- the course emphasizes how politics and culture interact and influence English morphology, syntax, semantics, and rhetoric. ENG 2620   Language & Culture   (3 s.h.) The central concerns of this course are how and why people communicate in the ways they do. Habitual talking, listening, and writing behaviors of individuals and groups will be examined, as well as the influences of home, community, and culture on the language structures and language uses of individuals. Culture, as it influences linguistic preference, will be considered, as will methods of semiotic and discursal analysis. ENG 2950   Critical Writing & Literary Analysis   (4 s.h.) Prerequisite: ENG 1020 A study and practice of the methods used to analyze the contents of a literary work; a review of major themes and schools of literary criticism. ENG 3000   Children's Literature & Drama   (4 s.h.) Classical and contemporary writing for children; dramatization of stories. Selection of materials with reference to the interest, needs, and abilities of children. ENG 3050   Creative Writing   (3 s.h.) Critical study and practical application of the techniques of poetry, fiction, and drama, with emphasis on creative expression. ENG 3100   Advanced Composition & Research Strategies   (3 s.h.) Prerequisite: ENG 1010 or department approval (in which case, course substitutes for ENG 1020) Application of advanced writing strategies with emphasis on argumentation; assignments corresponding to research and writing demands of varied academic disciplines including humanities, natural science, social science and business; use of word-processing and editing software for writing. ENG 3260   Business & Professional Writing   (3 s.h.) Prerequisite: ENG 1020 A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals and reports will be examined and developed. ENG 3440   Advanced Technical Writing   (3 s.h.) Prerequisite: ENG 2000 or departmental approval Application of technical writing principles to individual career demands; analysis of case studies, with emphasis on appropriate strategies for various audiences; preparation of flyer/brochure, feasibility study, instructional manual. ENG 3960   Portfolio I: Foundation and Development   (1 s.h.) Prerequisite: Junior-level standing Students begin assembling individual portfolios that represent their academic and professional work in their respective programs of study within the Department of English & Communication Arts. Students will gain and understanding of what a program portfolio is and how it works, and learn to engage in a portfolio process. ENG 4380   Literature for Young Adults   (3 s.h.) Study of the genres and themes presented by contemporary writers of literature for young people: violence in society, search for identity, family life, friendship, historical fiction, poetry, short stories, adventure and fantasy. Course will not fulfill upper level general education requirement. ENG 4960   Portfolio II: Showcase and Career Goals   (1 s.h.) Prerequisite: ENG 3960 Students will complete work begun in ENG 3960 culminating in a showcase portfolio. This portfolio will include exhibits chosen by the student and evaluated by the instructor. It is intended not only to showcase students' best work, but also give them the opportunity to make connections between their education and career goals, so that the portfolio can be used for academic and employment purposes. Designed to compliment the Senior Seminar, HUM 4950, these experiences will serve as the capstone for the major. HUM 4950   Senior Seminar    (1 s.h.) Interdisciplinary seminar requiring majors in humanities disciplines to integrate and synthesize knowledge gained in the major and relate that to other humanities fields. Emphasis on demonstrating competency in a humanities discipline. JRN 1320   Newspaper Reporting   (3 s.h.) Organization of the modern newspaper, news values and news sources; structures of the news story; practical training in gathering and writing typical news stories. JRN 2050   Public Relations Writing   (3 s.h.) Prerequisite: JRN 1320 or departmental approval Acquaints students with functions of public relations in our society and explains basic theories and principles in publicity writing and placement. JRN 2860   Editorial Writing & Feature Writing   (3 s.h.)  Prerequisite: JRN 1320 or departmental approval Study of writing of newspaper features, principles and ethics of editorial judgment; the means of persuasion; nature, structure, and function of the editorial; editorial page layout and content; writing of opinion articles. JRN 3130   Photography I   (3 s.h.) Basic black-and-white photography; principles of light, lenses and film; processing and darkroom techniques; participation in all phases of photograph production from initial composition to finished print. Required for students seeking teaching certification with either an English/Journalism major or a Journalism & Public Relations minor. 35mm camera required. JRN 3140   Photography II   (3 s.h.) Prerequisite: JRN 3130 or permission of instructor A further exploration of black-and-white photographic processes including slides, printing, and negative development; archival and gallery black-and-white printing; emphasis on visualization and creativity. 33mm camera required. JRN 3160   Newspaper Production   (2 s.h.) Prerequisite: JRN 1320, 2860 or departmental approval Techniques and hands-on experience of covering beats, digging out stories, writing stories, and validating facts under pressure of deadlines through working on the school publication. JRN 3570   Editing & Copyreading   (3 s.h.) Prerequisite: JRN 1320, 2860 or departmental approval Principles of editing, headline writing, page make-up, use of pictures in newspapers, special sections, magazines. JRN 3710 Scriptwriting, Proposal Writing & Budgeting for Television(3 s.h.) Prerequisite: SPH 3510 or permission of instructor A study of the preparation of the television program proposal, budgeting problems and consideration, and the development of the final program script. JRN 4010   Foundations of Mass Communication   (3 s.h.) Theory of behavior in communications in general and the mass media in particular. The design and evaluation of public opinion studies and research topics in communications with emphasis on the effects that the various media have had on consumers. Required for students seeking teaching certification with either an English/Journalism major or a Journalism & Public Relations minor. JRN 4050   Advanced Public Relations   (3 s.h.) Prerequisite: JRN 2050 or departmental approval The student will gain hands-on experience developing a variety of public relations projects for clients. Assignments may include generating publicity and news coverage for organizations and/or events; creating brochures, newsletters and periodicals for internal and external audiences; writing press releases; developing media kits; and devising strategies to improve the public image of an organization. In addition, class time will be spent in the Madonna Center for Academic Writing where the student will learn word processing, desktop publishing, presentation creation and other skills on the Macintosh computer.   JRN 4160   Advanced Newspaper Production   (2 s.h.) Prerequisite: JRN 1320, 3160, 3570 or departmental approval Selecting and measuring type, photographic art, captions, mastheads and logos; designing pages within constraints of news hole and budget; editing the school publication under actual deadline conditions. JRN 4910   Journalism/Public Relations Practicum/Cooperative Education    (1 - 4 s.h.) Prerequisite: JRN 1320, 2860, 3570 or departmental approval On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. SPH 1050   Speech Communication   (3 s.h.) Principles of speech communication applied to a wide range of speaking situations: interpersonal, group and public. Emphasis on preparation, delivery, persuasive techniques, listening and responding to messages. Opportunity to practice speaking skills. MKT 2440   Principles of Marketing   (3 s.h.) Prerequisites: ENG 1010 and 1020 Recommended Prerequisites: ACC 2010 or equivalent Study of marketing concepts, terminology, and application, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally. MKT 2550   Consumer Behavior   (3 s.h.) Prerequisite: MKT 2440 The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. MKT 3070   Promotional Strategy   (3 s.h.) Prerequisites: MKT 2440 and MKT 2550 A study of key promotional tools of advertising, public relations, sales and sales promotion. Major emphasis on identifying the factors that become the basis of managerial strategy which determine promotional decisions. TVC 3510   Television Production Techniques I   (3 s.h.) Basic techniques and equipment used in cable, industrial/educational and commercial television production; emphasis on set-up and operation of cameras, microphones, videotape recorders, lights, and studio and control room equipment.