ART 2070 Creative Design & Color      (4 s.h.) Elements and principles of design and color studied as the basic factors of creative expression. Experimentation in line, texture, value, shape, space and color within the context of principles of composition, balance and movement. ART 2680 Commercial Art Experiences      (4 s.h.) Prerequisite: ART 1050, 1210 and 2070 or permission of instructor Advertising problems employing prefabricated graphic arts materials, photography and other equipment. Introduction to writing creative captions and related visuals for magazine and newspaper ads, cover designs, posters, flyers and billboards. ART 3610 Advertising Design      (4 s.h.) Prerequisite: ART 2680 Layout and skillful preparation of advertising problems at an advanced level. Introduction of the television commercial, campaign and specific production knowledge. Areas of interest: art direction, illustration, direct sales and container design. ART 3720 QuarkXPress I-III      (1 s.h. each) Students learn to create page layouts, brochures and newsletters. The beginning course demonstrates page layout, importing and manipulating graphics, and flowing text through boxes. The intermediate course presents a wide variety of text and layout options. Emphasis is placed upon professional text linkage, style-sheet commands and advanced graphic runaround features. The advanced course covers custom framing, text control, blend colors and trapping. Meets at Madonna University and New Horizons Computer Learning Center. ART 4250 Advanced Problems in Commercial Art      (4 s.h.) Advertising campaign problems; camera-ready layout and illustration; color separation and preparation of artwork for printing; advanced and independent problems for business and/or institution, preparation of a job-seeking portfolio. MIS 2850 Web Design for Business Applications      (3 s.h.) Study the evolution, design and development of internet web sites. An introduction to HTML coding and the use of GUI software for the development and maintenance of web sites and web pages. Course will investigate and determine what constitutes an acceptable web site. ENG 2000 Technical Writing      (3 s.h.) Theory and application of technical writing principles culminating in the preparation of a research paper. Topics discussed include definitions, instructions, processes, computer graphics, and research strategies. Web site evaluation and research, along with writing for the web, are covered. Course concludes with an oral presentation of research paper findings. ENG 2090 Approaches to Grammar      (4 s.h.) This course provides a historical sketch of the development of the English language and treats the interplay between theory of language and approaches to the study of grammar. By tracing the evolution of dictionaries, spellers, grammars and handbooks of English - influenced by the processes of decay, growth, and confusion - the course emphasizes how politics and culture interact and influence English morphology, syntax, semantics, and rhetoric. ENG 2620 Language & Culture      (3 s.h.) The central concerns of this course are how and why people communicate in the ways they do. Habitual talking, listening, and writing behaviors of individuals and groups will be examined, as well as the influences of home, community, and culture on the language structures and language uses of individuals. Culture, as it influences linguistic preference, will be considered, as will methods of semiotic and discursal analysis. ENG 2950 Critical Writing & Literary Analysis      (4 s.h.) Prerequisite: ENG 1020 A study and practice of the methods used to analyze the contents of a literary work; a review of major themes and schools of literary criticism. ENG 3050 Creative Writing      (3 s.h.) Critical study and practical application of the techniques of poetry, fiction, and drama, with emphasis on creative expression. ENG 3260 Business & Professional Writing      (3 s.h.) Prerequisite: ENG 1020 A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals and reports will be examined and developed. ENG 3960 Portfolio I: Foundation and Development      (1 s.h.) Prerequisite: Junior-level standing Students begin assembling individual portfolios that represent their academic and professional work in their respective programs of study within the Department of English & Communication Arts. Students will gain an understanding of what a program portfolio is and how it works, and learn to engage in a portfolio process. ENG 4960 Portfolio II: Showcase & Career Goals      (1 s.h.) Prerequisite: ENG 3960 Students will complete work begun in English 3960 culminating in a showcase portfolio. This portfolio will include exhibits chosen by the student and evaluated by the instructor. It is intended not only to showcase students' best work, but also give them the opportunity to make connections between their education and career goals, so that the portfolio can be used for academic and employment purposes. Designed to compliment the Senior Seminar, Humanities 4950, these experiences will serve as the capstone for the major. HUM 4950 Senior Seminar      (1 s.h.) Interdisciplinary seminar requiring majors in humanities disciplines to integrate and synthesize knowledge gained in the major and relate that to other humanities fields. Emphasis on demonstrating the analytical, critical, and communication skills necessary for competency in a humanities discipline. JRN 1210 Introduction to Commercial Art      (4 s.h.) Prerequisite: ART 1050 or permission of instructor Introduction to the advertising field, its language, manner of working and preparation of ads for commercial purposes. JRN 1320 Newspaper Reporting      (3 s.h.) Organization of the modern newspaper, news values and news sources; structures of the news story; practical training in gathering and writing typical news stories. JRN 2050 Public Relations Writing      (3 s.h.) Prerequisite: JRN 1320 or departmental approval Acquaints student with functions of public relations in our society and explains basic theories and principles in publicity writing and placement. JRN 2100 Media Relations in Sports (SM*) (3 s.h.) JRN 2860 Editorial Writing & Feature Writing      (3 s.h.) Prerequisite: JRN 1320 or departmental approval Study of writing newspaper features, principles, and ethics of editorial judgment; the means of persuasion; nature, structure, and function of the editorial; editorial page layout and content; writing of opinion articles. JRN 2910, 3910 Practicum/Cooperative Education      (1-6 s.h.) Prerequisite: JRN 1320, 2860, 3570 or departmental approval On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. JRN 3130 Photography I      (3 s.h.) Basic black-and-white photography; principles of light, lenses and film; processing and darkroom techniques; participation of all phases of photograph production from initial composition to finished print. Required for students seeking teaching certification with either an English/Journalism major or a Journalism & Public Relations minor. 35mm camera required. JRN 3140 Photography II      (3 s.h.) Prerequisite: JRN 3130 or permission of instructor A further exploration of black-and-white photographic processes including slides, printing, and negative development; archival and gallery black-and-white printing; emphasis on visualization and creativity. 35mm camera required. JRN 3160 Newspaper Production      (2 s.h) Prerequisite: JRN 1320, 2860 or departmental approval Techniques and hands-on experience of covering beats, digging out stories, writing stories, and validating facts under pressure of deadlines through working on the school publication. JRN 3570 Editing & Copyreading      (3 s.h.) Prerequisite: JRN 1320 or departmental approval Principles of editing, headline writing, page make-up, use of pictures in newspapers, special sections, magazines. JRN 4010 Foundations of Mass Communication      (3 s.h.) Theory of behavior in communications in general and the mass media in particular. The design and evaluation of public opinion studies and research topics in communications with emphasis on the effects that the various media have had on consumers. Required for students seeking teaching certification with either an English/Journalism major or a Journalism & Public Relations minor. JRN 4050 Advanced Public Relations      (3 s.h.) Prerequisite: JRN 2050 or departmental approval The student will gain hands-on experience developing a variety of public relations projects for clients. Assignments may include generating publicity and news coverage for organizations and/or events; creating brochures, newsletters and periodicals for internal and external audiences; writing press releases; developing media kits; and devising strategies to improve the public image of an organization. In addition, class time will be spent in the Madonna Center for Academic publishing, presentation creation and other skills on the Macintosh computer. JRN 4160 Advanced Newspaper Production      (2 s.h.) Prerequisite: JRN 1320, 3160, 3570 or departmental approval Selecting and measuring type, photographic art, caption, mastheads and logos; designing pages within constraints of newshole and budget; editing the school publication under actual deadline conditions. JRN 4750 Special Topics in Journalism/Public Relations (1-3 s.h.) A specialized course dealing with a particular aspect of the journalism/public relations field. Topics will vary by semester. This course will examine contemporary topics and explore how media professionals respond to these issues. Journalism/Public Relations majors are required to take JRN 4750 once, and may take the course two additional times, provided the content is distinct. JRN 4910 Journalism/PR Practicum/Co-op Education  (1-4 s.h.) Prerequisite: JRN 1320, 2860, 3570 or departmental approval On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. MKT 2440 Principles of Marketing      (3 s.h.) Prerequisites: ENG 1010 and 1020 Recommended Prerequisites: ACC 2010 or equivalent Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally. (Also offered through distance learning.) MKT 2550 Consumer Behavior      (3 s.h.) Prerequisite: MKT 2440 The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. MKT 3070 Promotional Strategy      (3 s.h.) Prerequisite: MKT 2440 and MKT 2550 A study of key promotional tools of advertising, public relations, sales promotion. Major emphasis on identifying the factors that become the basis of managerial strategy which determine promotional decisions. MKT 3870 Sales Management      (3 s.h.) Prerequisite: MKT 2440 and MGT 2360 Introduction to organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other marketing elements of the firm, implementation of sales programs, selection of appropriate sales personnel, designing and implementing sales policies and procedures, evaluation and control of sales force performance. MKT 4560 Marketing Management      (3 s.h.) Prerequisite: QS 3550 and QS 4230, minimum of 12 s.h. in marketing, and senior standing A study of the overall marketing strategy pertaining to problems experienced in today's economy, utilizing a case study method. Emphasis on physical distribution, cost analysis, and effective pricing. TVC 3510 Television Production Techniques I      (3 s.h.) Basic techniques and equipment used in cable, industrial/educational and commercial television production; emphasis on set-up and operation of cameras, microphones, videotape recorders, lights, and studio and control room equipment. TVC 3520 Television Production Techniques II      (3 s.h.) Prerequisite: SPH 3510 or permission of instructor Production techniques and equipment used in cable, industrial/educational and commercial television; emphasis on program production and organization, directing, camera techniques, lighting techniques, videotaping, and integration of field produced tapes.