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Undergraduate Admissions Information
Office of Undergraduate Admissions
Madonna University
36600 Schoolcraft Road
Livonia, Michigan 48150-1176
(734) 432-5339 or (800) 852-4951, ext. 5339
Fax (734) 432-5424
Email: admissions@madonna.edu

Visual Communication and Design: Cert Comp
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Visual Communication and Design: Cert Comp    
   Certificate Requirements (15 cr. to be chosen)    
      ART 1710   Graphic Design I (ART*/JRN) 3 cr.  Overview of the field of graphic design, with emphasis on basic terminology, process, and procedure. The elements and principles of successful graphic design are introduced and practiced through hand-rendered and digital projects. Corequisite: ART 1720, ART 1730, or permission of instructor. 
      ART 1720/1730 Option (3 cr. to be chosen)    
         ART 1720   Digital Imaging 3 cr.  An introduction to the uses of Adobe Illustrator. Students master key Adobe Illustrator program functions, including tools and palettes, in creating digital images. In this course students create projects that demonstrate a clear understanding of these digital visual communication tools. 
         ART 1730   Digital Layout 3 cr.  An introduction to and use of Adobe InDesign for creating clear, creative layouts of visual communications. Students master key program functions, including tools and palettes, in creating digital layouts using Adobe InDesign. 
      ART 2710   Graphic Design II 3 cr.  Exploration of the printing process and formats for graphic design. The elements and principles of successful graphic design are developed to an intermediate level of proficiency through projects that include editorial design, book design, identity branding, environmental design, and packaging design. Prerequisite: ART 1710; corequisite: ART 1720 or ART 1730. 
      Electives (6 cr. to be chosen)    
         ART 1030   Painting Foundations for Art and Design 3 cr.  Introduction to painting with a variety of acrylic and watercolor media. Students explore observational and expressive painting techniques and learn color theory along with the elements and principles of art and design. No prior experience needed. 
         ART 3150   Photoshop (ART*/BCA/JRN) 3 cr.  Introduction to a variety of image processing capabilities, with an emphasis on the development of original raster images related to art, design and motion graphics. Students learn various components of Adobe Photoshop including, image conversion, compositing, color correction, manipulating layers, working with paths, and print preparation. 
         ART 3740   Graphic Design III 3 cr.  Examination of advanced terminology, processes, procedures and collaborative work in graphic design. Special emphasis on advertising design formats, including ad campaigns, guerilla advertising, and promotional advertising. Prerequisite: ART 2710 or permission of instructor. 
         JRN 2050   Public Relations Writing 3 cr.  Acquaints student with functions of public relations in our society and explains basic theories and principles in publicity writing and placement. 
         JRN 3130   Photography I (ART/JRN*) 3 cr.  Basic digital photography; principles of light, lenses, and composition; participation in all phases of digital work flow from initial composition to final image. Required for students seeking teaching certification with a Journalism minor. 
         JRN 3570   Editing and Design 3 cr.  Principles of editing, headline writing, page design, use of graphics in print and digital publications. May include an academic service-learning experience. Prerequisite: JRN 1320 or departmental approval. 
         WRT 2440   Technical Writing 3 cr.  Theory and application of technical writing principles. Topics include an introduction to the technical communication environment, ethical and legal considerations, the basics of writing and analyzing technical documents, collaborative writing, and design principles for documents and Web sites. Students create a variety of technical documents for inclusion in their final e-portfolios. Prerequisite: WRT 1020 or equivalent. 
         WRT 3440   Advanced Technical Writing 3 cr.  Continued study and application of technical writing principles. Topics include communicating persuasively, designing documents and Web sites, using graphics, evaluating and testing documents and Web sites, and learning key applications for creating a variety of technical documents. Introduction to technical communication software. Students create a variety of technical documents for inclusion in their final e-portfolios. Prerequisite: WRT 2440 or equivalent. 
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