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Admissions Information
Application and any transcripts are to be submitted directly to:
The Graduate School Madonna University
36600 Schoolcraft Road
Livonia, Michigan 48150-1176
(734) 432-5667 or (800) 852-4951, ext. 5667
Fax (734) 432-5862
Email: grad@madonna.edu

Grad Cert Marketing Management
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Grad Cert Marketing Management    
   Required Courses    
      BR 6830    Marketing Research Applications 3 s.h.  The practice of marketing research at the graduate level, including the conceptualization and identification of audiences/segments. Message and delivery method development and testing. Prerequisite: BR 5170 (waived by examination only). 
      MIS 5640   e-Business & e-Commerce in the Enterprise 3 s.h.  This course provides a detailed review and investigation of establishing, developing, and managing Web strategy in the e-Commerce and e-Business arena. a study of the critical elements essential to successful Web site implementation and managment. Will apply the systems approach to examine some of the radically new business models emerging from Web based businesses. Pre-requisite MIS 5580. 
      MKT 6210   Leadership in Marketing Management 3 s.h.  Exploring and applying marketing tools available to managers and leaders in an organization for the purpose of maximizing the organization potential in consumer and business environments. 
      MKT 6310   e-Marketing 3 s.h.  Exploring the integration of electronic marketing strategies with non-electronic strategies to enhance the offering of an organization. Applying marketing principles and practices electronically to marketing situations. Prerequisite: MKT 5790 and completion of 75% of the MBA foundation courses. 
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