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Undergraduate Admissions Information
Office of Undergraduate Admissions
Madonna University
36600 Schoolcraft Road
Livonia, Michigan 48150-1176
(734) 432-5339 or (800) 852-4951, ext. 5339
Fax (734) 432-5424
Email: admissions@madonna.edu

e-Commerce: Cert Comp
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e-Commerce: Cert Comp    
   E-Commerce Required    
      BUS 3530   Foundations of e-Commerce 3 s.h.  The core concepts of e-commerce management and strategy. Emphasis on the decision-making process used to begin, develop, and run an e-business and an organizational model which shows the relationship between management and human resource administration, marketing, accounting, finance, statistical analysis, consumer demand, and technology. Prerequisites: CIS 2380, MKT 2440, MGT 2360. 
      MGT 4300   Strategic Planning in an e-Commerce Environment 3 s.h.  Capstone in the e-Commerce Certificate: applying research of strategic management and the management of information technologies to develop an integrated framework for analyzing how the Internet can be used to measure organizational performance in the various functional areas of business. Case studies apply the principles of e-Commerce. Prerequisites: one course each in accounting, management, management information systems, marketing, and economics; and BUS 3530. 
      MIS 2850   Web Design for Business Applications 3 s.h.  Study of the evolution, design, and development of Internet web sites. An introduction to HTML coding and the use of GUI software for the development and maintenance of web sites and web pages. Investigation and determination of what constitutes an acceptable web site. Prerequisite: CIS 2380 or permission of the department. 
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