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Undergraduate Admissions Information
Office of Undergraduate Admissions
Madonna University
36600 Schoolcraft Road
Livonia, Michigan 48150-1176
(734) 432-5339 or (800) 852-4951, ext. 5339
Fax (734) 432-5424
Email: admissions@madonna.edu

Communication Arts Major for Secondary Teachers: Bach Arts
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Communication Arts Major for Secondary Teachers: Bach Arts    
   Major Courses (39 cr. to be chosen)    
      BCA 2610   Television Production I (BCA*/COM/JRN) 3 cr.  Basic studio production techniques, including set-up and operation of cameras, microphones, recorders, lights, and control room equipment. Emphasis on hands-on team approach. Recommended for BCA majors during their first year. 
      BCA 2810   Field Production and Editing I (BCA*/JRN) 3 cr.  Introduction to basic concepts and practices of single camera field production, including directing theory, camera technique, sound, lighting, and editing. Preferred prerequisite or corequisite: BCA 2610 or permission of instructor. 
      COM 1050   Communication Concepts and Contexts 3 cr.  Principles of communication applied to interpersonal, group, and public speaking situations. Emphasis on verbal and nonverbal communication, listening, persuasive techniques, delivery, and responding to messages. Opportunity to practice speaking skills. 
      COM 2350/3410 Option (3 cr. to be chosen)    
         COM 2350   Public Speaking: Theory and Practice 3 cr.  Focus on the building of public speaking skills needed in education, personal life, and careers in order to effectively communicate thoughts and feelings. Students evaluate the communication efforts of others and increase their critical listening skills. 
         COM 3410   Acting Techniques I 4 cr.  Basic forms and methods of expression, including voice projection and diction; development of individual talents in pantomime, improvisation, acting, and oral interpretation. Lecture and laboratory. 
      COM 2550   Oral Interpretation of Literature (COM*/ENG) 3 cr.  The skills of expressive reading to elicit listener response to the text, using vocal and physical expression. Prose, poetry, and drama analyzed for meaning and mood. 
      JRN 4010   Mass Communication (BCA/COM/JRN*) 3 cr.  Theory of behavior in communications in general and the mass media in particular. The design and evaluation of public opinion studies and research topics in communications with emphasis on the effects that the various media have had on consumers. Required for students seeking teaching certification with a Journalism and Public Relations minor. 
      ENG 2080   Approaches to Grammar 3 cr.  A linguistics course providing an historical sketch of the development of the English language and treating the interplay between theory of language and approaches to the study of grammar. By analyzing English phonology, morphology, syntax, semantics, and pragmatics, the course shows the changing nature of language and emphasizes how that change is influenced by politics and culture. The effects of dialect and register on communication in English are explored. Applications to teaching grammar in elementary and secondary settings are examined. 
      ENG 2620   Language and Culture 3 cr.  How and why people communicate in the ways they do. Habitual talking, listening, and writing behaviors of individuals and groups, as well as the influences of home, community, and culture on the language structures and language uses of individuals. Culture, as it influences linguistic preference, are considered, along with methods of semiotic and discursal analysis. 
      JRN 1320   News Reporting (JRN*/WRT) 3 cr.  Organization of the modern news organization; news values and news sources; structure of the news story; practical training in gathering and writing news stories for print and digital distribution. 
      WRT 3260   Business and Professional Writing (BUS/WRT*) 3 cr.  A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals, and reports are examined and developed. Prerequisite: WRT 1020. 
      ENG 4950   Senior Seminar 3 cr.  Capstone course for senior-level students. Students construct portfolios of their academic and professional work in their respective programs of study, reconsider their liberal arts education, and conduct research on topics in their majors as part of an information fluency curriculum. In keeping with the need for technological literacy, students create electronic portfolios. Must be taken in final twenty hours of the degree program. 
      Electives (5 cr. to be chosen)    
         BCA 1010   Survey of Broadcast, Film, and Digital Media (BCA*/JRN) 3 cr.  An overview of the telecommunications industry, its technical and economic nature, and its consideration as both a product of social forces and as a social force itself. 
         BCA 3610   Television Production II (BCA*/COM/JRN) 3 cr.  Advanced studio production techniques, with emphasis on technical directing, camera techniques, lighting methods, and integration of field-produced tapes. Prerequisite: BCA 2610 or permission of instructor. 
         COM 3420   Acting Techniques II 4 cr.  Basic forms and methods of expression, including voice projection and diction; development of individual talents in pantomime, improvisation, acting, and oral interpretation. Lecture and laboratory. 
         JRN 3160   News Production 2 cr.  Techniques and hands-on experience of covering beats, digging out stories, writing stories, and validating facts under pressure of deadlines through working on the school publication. Prerequisites: JRN 1320 and JRN 2860; or departmental approval. 
         JRN 3570   Editing and Design 3 cr.  Principles of editing, headline writing, page design, use of graphics in print and digital publications. May include an academic service-learning experience. Prerequisite: JRN 1320 or departmental approval. 
         JRN 4750   Spec Topics:Creating an Interactive & Engaging Instagram (COM/JRN*) 1 cr.   
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