logo

logo

Undergraduate Admissions Information
Office of Undergraduate Admissions
Madonna University
36600 Schoolcraft Road
Livonia, Michigan 48150-1176
(734) 432-5339 or (800) 852-4951, ext. 5339
Fax (734) 432-5424
Email: admissions@madonna.edu

Business Administration Major: Assoc Sci | Business Administration Major: Bach Sci | Business Administration Minor
Print logo
Business Administration Major: Assoc Sci    
   Required Course    
      ACC 2010   Principles of Accounting I 3 s.h.  An introduction to the theory and concepts of financial accounting, including generally accepted accounting principles and issues as to classification, recognition, realization, measurement, and reporting. Emphasis on the accounting process, including preparation of basic financial statements and the accounting for and analysis of transactions affecting assets, selected liabilities, and equity. Prerequisites: MTH1050 or equivalent and CIS2380. 
      CIS 2380   Introduction to Computers 3 s.h.  Study of the evolution of computers and the operating functions of the hardware, systems software, application software, data communications, and ethics of data storage and retrieval; exploration of the integration and application of information processing in the business environment and in the global society; hands-on experience with word processing, electronic spreadsheets, graphics, database management, and electronic mail. 
      ECN 2720   Principles of Microeconomics 3 s.h.  Theories of production and cost, demand, supply, competition, consumer behavior, and distribution of income. Prerequisite: MTH 1050. 
      MGT 2360   Principles of Management 3 s.h.  An introduction to the nature and principles of management; history, theories, practices, problems, and techniques; characteristics and qualities of managers; contemporary trends in management thought and practice. 
      MKT 2440   Principles of Marketing 3 s.h.  Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally. Prerequisites: ENG 1010 and 1020. Recommended prerequisite: ACC 2010 or equivalent. 
      Electives                 (15 s.h. to be chosen)    
         ACC 2020   Principles of Accounting II 3 s.h.  Continued study of the theory and concepts of financial accounting. Emphasis on accounting for and the analysis of transactions affecting selected liabilities, special topics, and types of entities. An introduction to managerial-cost accounting principles and techniques of analysis, including budgeting, cash flows, product and standard costing, short-term operational decisions, financial ratio analysis, and capital budgeting. Prerequisite: ACC 2010. 
         ACC 3030   Intermediate Accounting I 3 s.h.  An intermediate level examination of the basic accounting statements and underlying accounting principles. Topics include: present value concepts, current assets and liabilities, and tangible and intangible assets. Prerequisite: ACC 2020. 
         ACC 3040   Intermediate Accounting II 3 s.h.  A continuation of the intermediate level examination of the basic accounting statements and underlying accounting principles. Topics include: accounting for leases, pensions, income taxes, earnings per share, financial statement analysis, long-term liabilities, equity transactions, and cash flow statements. Prerequisite: ACC 3030. Must be taken at Madonna University. 
         ACC 3400   Accounting Information Systems 4 s.h.  A study of fundamental principles of accounting and information systems data. Analysis related primarily to corporations and to cost accounting and management accounting topics encountered by accounting and computer personnel: design and control of systems for the origination, development, and use of accounting information systems, including an analysis of computer usage for accounting applications. Emphasis on the interrelationships among the components of an accounting system and the use of the personal computer in the maintenance and reporting of accounting information. Prerequisites: CIS 2380 and ACC 2010. 
         ACC 3580   Taxation I 3 s.h.  A study of the principles of taxation emphasizing the individual as a taxable entity. Included is a study of tax law as it pertains to inclusions in gross income, exclusions from gross income, and deductions available to the taxpayer. Prerequisites: ACC 2020 and BL 3330 or instructor’s consent. Must be taken at Madonna University. 
         ACC 3610   Taxation II 3 s.h.  Continued study of principles of taxation; emphasis on business entities, estates, and trusts. Prerequisite: ACC 3580. 
         ACC 4050   Advanced Accounting 3 s.h.  Advanced accounting theory as it applies to partnerships, consolidated financial statements, bankruptcy, and international accounting. Prerequisite: ACC 3040. 
         ACC 4060   Government & Non-Profit Accounting 3 s.h.  Emphasis placed on in-depth analysis of accounting principles and procedures applicable to governmental units and non-profit organizations. Prerequisite: ACC 3040. 
         ACC 4500   Auditing 3 s.h.  Analysis of the audit process, the audit examination, and procedures for completing the audit test. Emphasis on generally accepted auditing standards and professional ethics. Prerequisite: ACC 3040. 
         ACC 4700   Advanced Managerial/Cost Accounting 3 s.h.  Advanced study of various costing methodologies and their interrelationship to managerial issues for planning, managing, controlling, and evaluating business operations. Topics include standard costing and variance analysis, sales variances, process costing issues, allocation methods for service departments and joint/by-product costs, determination of cost functions, transfer pricing, interrelationship with operations research, and strategic control systems. Prerequisites: ACC 3130, FIN 3150, MKT 2440 and QS 3550. Must be taken at Madonna University. 
         ACC 4800   Forensic Accounting 3 s.h.  The objectives and procedures associated with forensic accounting and fraud audits. Topics include audit procedures and responsibilities associated with fraud, criminal law issues and procedures, internal control and information systems design, the Sarbanes-Oxley Act, and issues associated with identity theft. Prerequisites: ACC 2010, 3400, CIS 2380. 
         BL  3330   Business Law I 3 s.h.  Study of the law and the legal process as it relates to business and society. Emphasis on the law of contracts, sales under the U.C.C., negotiable instruments, secured transactions, and agency. Basic concepts of the law of crimes and torts, including products liabilities and performing legal research. Prerequisite: MGT 2360 or consent of instructor. 
         BL  3500   Employment Law 3 s.h.  Recognizing those organizational policies and practices that may put the firm’s assets at risk. Emphasis on the statutory, case, and regulatory approaches which business must understand in order to be successful. 
         BL  4330   Business Law II 3 s.h.  A continuation of Business Law 3330, with emphasis on the legal aspects of corporations and partnerships, property rights, debtor-creditor relations, and securities regulation. The general principles of governmental regulation of business and the legal aspects of international business transactions explored. Prerequisite: BL 3330. 
         BUS 2910   Cooperative Education 1 s.h. (Not To Exceed 3 s.h.)   
         BUS 3530   Foundations of e-Commerce 3 s.h.  The core concepts of e-commerce management and strategy. Emphasis on the decision-making process used to begin, develop, and run an e-business and an organizational model which shows the relationship between management and human resource administration, marketing, accounting, finance, statistical analysis, consumer demand, and technology. Prerequisites: CIS 2380, MKT 2440, MGT 2360. 
         BUS 3910   Cooperative Education 1 s.h.   
         BUS 3950   Business & Society 3 s.h.  A conceptual course which studies the historic and sociological relationship between business and society, the development of economic and management thought, and the social responsibility of business. Prerequisites: junior standing, MKT 2440 and MGT 2360. 
         BUS 4710   Brunch with an Expert Seminar 1 s.h.  A comprehensive review of the literature on a specific topic. Students prepare a summary presentation which would be suitable for corporate or appropriate audiences. 
         BUS 4720   Literature Review Seminar 3 s.h.  A comprehensive review of the literature on a specific topic. Students prepare a summary presentation which would be suitable for corporate or appropriate audiences. 
         BUS 4730   Research Seminar 3 s.h.  Students and faculty work together on a research project. Topics may be suggested by students to faculty, may emerge as a result of study in a class, or may be an area of interest for the faculty. 
         BUS 4740   General Topic Seminar 1 s.h. (Not To Exceed 3 s.h.)  State-of-the-art or leading edge or applied topics that need to be expanded beyond the courses offered by the School of Business. (1-3 s.h.). Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars. 
         BUS 4750   Leadership Seminar 1 s.h.  Focus on content important to leadership development. Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         BUS 4910   Cooperative Educaton 1 s.h. (Not To Exceed 2 s.h.)   
         BUS 4920   Cooperative Education 1 s.h.   
         ECN 3940   Economic Geography 3 s.h.  Geography from an economic perspective: locations and locational changes in primary, secondary, and tertiary production services; a comparative analysis of global demography; role and rise of the city and the metropolis; effects of technology; nations and regional and strategic political and commercial alignments and realignments; natural and human resources; the less-developed, more-developed, and developing worlds; “core” and “periphery;” multinational corporations and the “global village.” Prerequisites: ECN 2720, INB 3140, MGT 2360, and QS 3550. 
         ENG 2030   Contemporary US Culture: Identity, Relationships & Comm (BUS/ENG*) 1 s.h.  A primer on American behavior and attitudes, focusing primarily on education, lifestyle, personal values, work ethics, communication, and interpersonal relationships. By learning why we behave the way we do, we become more patient and understanding in our interactions with foreign nationals we encounter at school, at work, or in social contexts. Students who have completed ENG 2620 do not receive credit for ENG 2030. 
         ENG 3060   Cultural Diversity: Living & Work in a Global Community (BUS/ENG*) 1 s.h.  Study of the ways people of different nations work, live, communicate, and relate to each other, based on a working definition of "culture". The course is an effective supplement to INB 4930. Students who have completed ENG 2620 do not receive credit for ENG 3060. 
         ENG 4010   Cultures & Languages of European Union 1951-2003 (BUS/ENG*) 1 s.h.  The cultures and languages of the original fifteen European nations, how each nation is distinct yet interconnected, and how, despite their differences, a new sense of a shared vision of Europe is emerging that will help define their goals for the future. 
         ENG 4020   Cultures & Languages of European Union 2004-Present (BUS/ENG*) 1 s.h.  The recent expansion of the European Union, the positive and negative impact of the expansion on the EU, as well as the mentality, expectations, and economic and cultural diversity that the new nations bring to the entity that is Europe. 
         ENG 4030   Contemporary French Culture Through Film (BUS/ENG*) 1 s.h.  A primer on French culture focusing primarily on the French education system, child rearing, lifestyle, personal values, work ethic, communication, and interpersonal relationships. Scenes from French films are used to demonstrate common French attitudes and behaviors. 
         FIN 3700   Life Cycle Financial Planning (FCS/FIN*) 3 s.h.  Basic planning of personal finances to satisfy personal and family life cycle goals. Topics include: budgeting, consumer credit, investments, insurance, personal residences and real estate, retirement plans, and individual income taxes. The life cycle of personal investment strategies is explored. 
         HCM 3750   Health Care Management 3 s.h.  Management problems and practices in health care facilities. Prerequisite: MGT 2360 and MGT 3100. 
         HCM 4250   Health Care Law 3 s.h.  Designed to address the needs of health professionals for information on the fundamentals of Michigan law. Legal terminology, organization of the court system, the source of law, and basic principles of civil and criminal liability as it relates to negligence and malpractice. Issues relative to confidentiality, documentation, informed consent, conflict of law, risk management, and advanced directives. Prerequisites: BL 3330 and HCM 3750. 
         HCM 4350   Risk Management in Health Care Organizations 3 s.h.  A detailed study of the elements of risk management, with particular emphasis on clinical risk, as related to financial success, compliance with regulatory bodies, and the community reputation of the organization. The role of the risk manager in patient safety is emphasized. Complex risk issues in the legal, regulatory, technology, human resources, and risk financing arenas. Prerequisites: MGT 2360, HCM 3750. 
         HCM 4740   Health Care Finance 3 s.h.  Introduction to the theory and practice of health care finance addressing issues of medical cost, models of provider behaviors, regulatory constraint, technology assessment, and access to care. Prerequisites: ACC 2010 and ECN 2720. 
         HMG 3260   Travel and Tourism 3 s.h.  Introduction to domestic and international tourism focusing on the socioeconomic effects of tourism, its industries and linkages to leisure services, hospitality and travel organizations, and businesses. Trends in tourism from the perspectives of travelers, destinations, and the operation of specialty businesses are explored as well as the general tourism system. Prerequisites: HMG 2400, MKT 2440. 
         HMG 3360   Lodging Management I (HMG*/MGT/NFS) 3 s.h.  A study in general responsibilities of various departments within the rooms, the food and beverage, the marketing and sales, and the administrative divisions of a lodging property. Prerequisite: MGT 2360. 
         HMG 3660   Market Field Study (HMG*/NFS) 2 s.h.  Three day on-site visit to a hospitality market and trade show where hospitality industry leaders offer valuable current educational sessions; and to hotels, restaurants, and private clubs in the same city that provide an inside look at the operation of selected hospitality venues. 
         HMG 4260   Club Management (HMG*/MGT/SM) 3 s.h.  General administrative procedures in the management of private clubs. Study and analysis of club operations, club boards of directors, service excellence in clubs, leadership in club operations, quality management systems for clubs, club marketing, food and beverage operation in clubs, financial management, and fundamental features of specific categories of private clubs. Prerequisites: MGT 2360, CIS2250 or2380. 
         HMG 4360   Lodging Management II (HMG*/MGT/NFS) 2 s.h.  A study of various organizational structures and systems in the lodging industry and the authority vested in the respective levels of management. Emphasis on operations analysis and problem solving. Prerequisites: HMG 3360 and MGT 2360. 
         HMG 4370   Marketing Hospitality Services (HMG*/MKT) 3 s.h.  An in-depth look at the nature and scope of the meetings, convention and trade show markets, how to effectively service this market, and increase market share for properties. Prerequisite MKT 2440. 
         INB 3140   International Business 3 s.h.  Foundational knowledge of the current forces influencing the conduct of international business, including cultural, political, legal, and economic forces. Exploration of market entry strategies, trade and trade agreements, international monetary system, business finance, and organizational design and management considerations. 
         INB 4350   International Trade Structures & Systems 3 s.h.  An examination of current theories and patterns of international trade and finance, including an exploration of the history, institutional framework, and structural patterns of international trade, and an analysis of exchange rate determination theories and balance of payment drivers. Prerequisites: ECN 2720, ECN 2730, and INB 3140. 
         INB 4450   International Management 3 s.h.  Study of international management as a function of a nation's international trade practices, policies, and management systems and expectations. Prerequisites: INB 3140 and MGT 2360. 
         INB 4500   International Business & Culture Experience 1 s.h. (Not To Exceed 3 s.h.)  Students work with an advisor to select a country of travel, establish learning objectives, and develop guidelines to write a paper. 
         MGT 3020   Organizational Behavior 3 s.h.  Analysis of group and individual behavior in the organization; analysis of social structures which affect management policies and procedures. Prerequisite: MGT 2360. 
         MGT 3100   Strategic Human Resources Planning 3 s.h.  Analysis of personnel functions, job and manpower requirements, techniques for recruitment and hiring, job analysis techniques; compensation process; collective bargaining process. Prerequisite: MGT 2360. 
         MGT 3160   Human Behavior & Leadership 2 s.h.  Leadership and its relationship to theory, style, time management, problem solving, personal power, team building, and self assessment. Self-assessment instruments, discussion, films, case studies, in-basket exercise, leaderless group problem-solving exercises, peer interview, assessments, and team development are integrated to provide a better understanding of leadership and of human behavior as it relates to leadership. 
         MGT 3270   Human Resources Training & Development 3 s.h.  Processes involved in retaining and developing the human resources of any organization; includes learning theory and its pathing and consulting techniques. Prerequisite: MGT 3020. 
         MGT 3690   Entrepreneurship 3 s.h.  A study of the entrepreneur and the entrepreneurial spirit in business and the financial, organizational, and personal influences which combine to create a flow of new ideas, new markets, new products, and new technology. Applications of business research techniques for assisting local business owners and operators in analyzing their operations and practices. Prerequisites: ACC 2010, MGT2360, and MKT2440, or consent of instructor. 
         MGT 4300   Strategic Planning in an e-Commerce Environment 3 s.h.  Capstone in the e-Commerce Certificate: applying research of strategic management and the management of information technologies to develop an integrated framework for analyzing how the Internet can be used to measure organizational performance in the various functional areas of business. Case studies apply the principles of e-Commerce. Prerequisites: one course each in accounting, management, management information systems, marketing, and economics; and BUS 3530. 
         MGT 4350   Compensation 3 s.h.  The development, validation, and implementation issues associated with a wage-and-salary program. Topics include: market position, pay range development and validation, market surveying, and implementation techniques and issues. The technical, legal, and moral issues involved in fringe benefit planning, implementation, and administration. Prerequisites: FIN 3150, QS 3550. 
         MGT 4400   National Labor Relations Policy & Practice 3 s.h.  Survey of the contemporary policy and practice of private and pubic sector employers with respect to their employees. Exposure to a myriad of situations facing contemporary leaders and examination and discussion of the ramifications of various decisions on organizational effectiveness and efficiency, as well as society at large. 
         MIS 2400   Introduction to Management Information Systems 3 s.h.  The value of information technology to business and the contribution technology can make to the strategic goals of an organization. Technical foundation concepts such as networks, hardware, and software. Case studies are used to illustrate concepts. Hands-on exercises using industry-standard software are included. Prerequisite: CIS 2380 
         MIS 2410   Business Presentations 3 s.h.  Study of the principles of creating effective business presentations. Emphasizing the need for preparation and practice, the course offers strategies to plan, develop, and deliver effective presentations. Hands-on practice with presentation software is required. Prerequisite: CIS 2250 or 2380. 
         MIS 2500   Database Design & Management 3 s.h.  Examination of database design and management concepts within the framework of business applications. Focus is on the relational database model with supplemental information on developing technologies. Provides a strong theoretical foundation covering both logical and physical database design strategies. Develops an awareness of database management issues such as data security and transaction management. Students implement project solution using industry standard relational database management system software. Prerequisites: MIS 2400. 
         MIS 2700   Systems Analysis & Design 3 s.h.  An overview of the concepts, skills, methodologies, and tools necessary for systems analysts to successfully develop information systems. The systems development life cycle is examined within the context of business applications. Students learn to translate business requirements into information systems that support business objectives. Hands-on experience with industry standard software. Prerequisite: MIS 2400. 
         MIS 2800   Introduction to Visual BASIC Programming 4 s.h.  Introductory instruction in computer programming. Topics include fundamental programming concepts such as algorithm development, programming structures, and methods to determine program correctness. Emphasis on creating business-oriented applications using Microsoft Visual Basic software. Fourth-credit laboratory comprised of extensive exercises in implementing business problem solutions. Prerequisite: MIS 2400. 
         MIS 2850   Web Design for Business Applications 3 s.h.  Study of the evolution, design, and development of Internet web sites. An introduction to HTML coding and the use of GUI software for the development and maintenance of web sites and web pages. Investigation and determination of what constitutes an acceptable web site. Prerequisite: CIS 2380 or permission of the department. 
         MIS 2950   Network Essentials & Data Communications 3 s.h.  Analysis of data communications systems for business. Considers distributed processing, network terminology, protocols, standards, topologies, and management issues. Students are required to demonstrate network concepts with practical applications. Prerequisite: MIS 2400. 
         MIS 3300   Information Systems for Decision Making 3 s.h.  Present the fundamental concepts of information systems. Emphasis on the process by which computer systems are developed from the end users’ perspective. Problem solving using computer based information systems. Analyzing existing information systems by way of case study methodology. Prerequisite: CIS 2250 or 2380. No credit for majors in Management Information Systems. 
         MIS 3350   Health Care Informatics 2 s.h. (Not To Exceed 3 s.h.)  Introducing applications of informatics systems to health care practitioners. Health care informatics issues covering hardware, software, databases, communications applications, computer developments, and associated legal and ethical issues are explored. How health care providers can assess, develop, and use information systems to work more efficiently, allocate resources more effectively, and improve client care. Hands-on experiences with industry standard software are required of those registered for 3 s.h. Prerequisites: for pre-nursing and nursing majors; CIS 2250 or 2380 or equivalent; for health care management majors, CIS 2380 or equivalent. No credit for majors in Management Information Systems. 
         MIS 3420   Computer Ethics 3 s.h.  An introduction to the major issues surrounding the use of computers in our society, with a special focus on social behavior in online communities and the electronic workplace. Exploration of why computers and information technology raise ethical questions and the ways in which individuals perceive, experience, and behave in a computer environment. Case studies are used to understand each ethical situation, discuss the different perspectives, and decide how each of us would handle different ethical decisions, providing guidelines to becoming a safe, responsible professional and social computer user. Prerequisite: CIS 2380. May be used in partial fulfillment of General Education Goal 5.B. 
         MIS 3440   Information Security 3 s.h.  The requirement of organization managers to safeguard both electronic and non-electronic information and data; an understanding of the threats to information security to which organizations are exposed; and effective strategies for minimizing their effects. Topics such as risk assessment and management, human factors, compliance with regulations, and ethical considerations are discussed. Case studies are emphasized. Prerequisites:CIS 2380. 
         MIS 3460   e-Commerce Information Technology 3 s.h.  An introduction and investigation of establishing, developing and managing Web strategy in the e-commerce area, studying the critical elements essential to successful Website implementation and management. Application of the systems approach to examine some of the new business models emerging from Web-based business. Prerequisite: CIS 2380 
         MIS 3500   Database Programming-SQL 3 s.h.  Database programming and administration using the Structured Query Language (SQL). Students learn to create relational database applications and to access and manipulate information stored within those databases. The student also becomes familiar with database administration and security issues. Query and reporting functions are emphasized. A business-oriented application is developed. Prerequisite:MIS 2500 
         MIS 3700   Information Systems Project Manager 3 s.h.  Study of the strategies and tools useful in the management of information systems projects. The processes and issues involved in formulating a project, including development of scope, design options, integration with other projects, and development of project plans. The effects of staffing, budget, schedule, and risk management on the project’s outcomes. Examples highlight the hands-on skills and solutions required. Industry standard software is used to implement case study solutions. Prerequisites: MGT 2360 and MIS 2700. 
         MIS 3740   Software Development & Testing 3 s.h.  Fundamental principles of software engineering, emphasizing a rigorous approach to software development. Examination of the application of those principles to organization case studies. Topics include software process models, requirements analysis, software quality assurance, operations and testing, addressing both procedural and object-oriented development. Prerequisites: MIS 2700, MIS 2800 
         MIS 3800   Intermediate Visual Basic Programming 3 s.h.  Problem-solving with the computer using the computer language Microsoft Visual Basic for Windows. Advanced programming techniques and applications in a business environment; emphasis on creating complex business-oriented applications in the Microsoft Windows operating system environment, using an Object Oriented Programming (OOP) approach. Prerequisite: MIS 2800 or equivalent. 
         MIS 3850   XML Programming for Business Applications 3 s.h.  The key features of the most common XML standard languages and tools for electronic publishing and document exchange on the Internet. Emphasis is on the definition and structure of the Extensible Markup Language (XML) and encoding, tools and standards related to XML, for example SGML, DTD, XML Schema, CSS and XSL style sheets, and transformations. Methods and tools for producing and managing electronic documents are learned and used in assignments. Business applications are emphasized. Prerequisites: MIS 2850. 
         MIS 3950   Advanced Networking 3 s.h.  Network analysis and configuration using state of the art networking concepts and devices. Analysis of the OSI model, data encapsulation, network segmentation, addressing, subnetting and network design. Investigation of basic configuration of business and home networking routers, including hardware manufacturers such as MISCO, LINKSYS, and DLINK, through hands-on and simulator practice labs. Prerequisites: MIS 2950. 
         MIS 4320   Audit & Control of Accounting & Information Systems 2 s.h.  Principles of auditing of information systems with emphasis on controls, audit types, security, and audit techniques and their effects on accounting and computer system development. Prerequisites: MIS 2700 or MIS 3300, and ACC 2020. 
         MIS 4500   Advanced Database Concepts 3 s.h.  Exploration of advanced topics in database design and examination of the implications of new technologies for 21st century business. The business applications of data warehousing and data mining technologies and their effect on business information systems and decision making. Developing a theoretical foundation for understanding the emerging methodologies, such as object-oriented database systems and object-relational database systems, and their implications for business development. Prerequisite: MIS 3500. 
         MIS 4570   Human Resources Information Systems 3 s.h.  The application of computer-based information systems to human resources (HR) management. Investigation of technologies appropriate for organizations of various sizes, effective strategies for obtaining and using technology,. and the major trends in Internet technologies suitable for HR processes. Hands-on experience with industry standard software required. Prerequisite: CIS 2380. No credit for majors in Management Information Systems. 
         MIS 4800   Advanced Applications Programming 3 s.h.  Advanced topics in Microsoft Visual Basic .NET Programming. Topics may include advanced techniques of file access, database applications, ActiveX Data Objects (ADO.NET) and Active Server Pages (ASP.NET). Students are required to complete hands-on demonstrations of skill. Prerequisite: MIS 3800. 
         MKT 2550   Consumer Behavior (HMG/MKT*/MM/NFS) 3 s.h.  The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. Prerequisite: MKT 2440. 
         MKT 3070   Promotional Strategy 3 s.h.  A study of key promotional tools of advertising, public relations, sales, and sales promotion. Major emphasis on identifying the factors that become the basis of managerial strategy which determine promotional decisions. Prerequisites: MKT 2440 and MKT 2550. 
         MKT 3100   Professional Selling 3 s.h.  The study and application of professional selling theory and technique as they relate to marketing communication. Other topics include types of selling situations, customer relationship management, teleselling, customer service, ethical issues of selling and sales management. Prerequisite: MKT 2440. 
         MKT 3660   Business Marketing 3 s.h.  A study of business marketing as a specialization. Examines characteristics of the industrial marketplace and emphasizes key differences from the consumer goods marketplace. Topics include: value analysis, current market analysis, marketing mix management techniques, how business organizations buy, product development, pricing, competitive bidding and control of costs, and developing and evaluating business marketing strategies. Prerequisites: ACC 2010, MGT 2360 and MKT 3070. 
         MKT 3730   Principles of Advertising 3 s.h.  Intended for students with career plans in advertising and related fields. Emphasis on application of theory and strategies. Students develop and apply marketing and creative skills in analyzing advertising problems and preparing advertisement concepts for consumer and business marketing. Examination of the strategic, practical, and ethical dimensions of advertising through applications. Prerequisite: MKT 3070orMKT3680 
         MKT 3870   Sales Management 3 s.h.  Introduction to organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other marketing elements of the firm, implementation of sales programs, selection of appropriate sales personnel, designing and implementing sales policies and procedures, evaluation and control of sales force performance. Prerequisites: MKT 2440 and MGT 2360. 
         MKT 4560   Marketing Management 3 s.h.  A study of the overall marketing strategy pertaining to problems experienced in today’s economy, utilizing a case study method. Emphasis on physical distribution, cost analysis, and effective pricing. Prerequisites: QS 3550 and QS 4230, minimum of 12 s.h.. in marketing, and senior standing. 
         MKT 4710   Brunch with an Expert Seminar 1 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MKT 4720   Literature Review Seminar 3 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MKT 4730   Research Seminar 3 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MKT 4740   General Topics Seminar 1 s.h. (Not To Exceed 3 s.h.)  The study and application of professional selling theory and technique as they relate to marketing communication. Other topics include types of selling situations, customer relationship management, teleselling, customer service, ethical issues of selling and sales management. 
         MKT 4750   Leadership Seminar 1 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MM  2400   Principles of Retailing (HMG/MKT/MM*) 3 s.h.  Principles of retail store management; emphasis is given to store location, layout, personnel, structure, buying, inventory, sales promotion, customer services, and operating expenses. Prerequisites: MGT 2360, MKT 2440. 
         MM  2620   Fashion Promotion & Coordination (MKT/MM*) 3 s.h.  Study of the principles, procedures, and special techniques of fashion promotion and coordination. Analysis of sources of information and responsibilities of fashion promotion personnel in various organizations. 
         MM  3010   Specialty Merchandising (MKT/MM*) 3 s.h.  Study of the merchandising of specialty goods and services Specific techniques of merchandising specialty goods are analyzed from the retailer’s point of view. Characteristics of specialty goods and consumer buying habits are studied. Prerequisite: MM 2400. 
         MM  3080   Visual Merchandising (MKT/MM*) 3 s.h.  Study of the various facets of visual merchandising, encompassing retail merchandise presentation, displays, store planning, signage, lighting, and fixtures. Discussion of the merchandising and design criteria for point-of-purchase, exhibits, and special promotions. The merchandising and design aspects emphasized. 
         MM  3480   Retail Buying (MKT/MM*) 3 s.h.  Merchandising functions of retail buying with emphasis on the varied techniques used for planning, executing, and evaluating merchandise. Prerequisites: CIS 2250 or 2380, MGT 2360, MKT 2440 
         MM  3500   Electronic Retailing (MKT/MM*) 2 s.h.  Investigates the growing world of the cyber store and the scope of on-line retailing. Examination of the different types of e-tailers: traditional "bricks and mortar" store web sites, shopping service “malls” accessed through Internet service providers, and large-scale online auction and off-price retail sites. Goods and service e-tailors, both profit and non-profit, are analyzed. E-tail web consumers and their buying patterns are examined. 
         PSY 3520   Industrial/Organizational Psychology (BUS/PSY*) 3 s.h.  Application of concepts, theories and methods from psychology to issues in the workplace. Topics include research methods, employee selection and assessment, performance appraisal, training and development, leadership. motivation, job satisfaction, job involvement, organizational structure, and organizatioinal change and development. Pre-requisite: PSY 1010 
         QS  3550   Applied Business Statistics 3 s.h.  Applied study of computerized statistical analyses as they relate to general business operations. Statistical procedures include descriptive statistics, t-test, ANOVA, two-way ANOVA, chi-square, simple correlation. Case study methodology is heavily employed. A computerized data analysis project which uses a minimum of two statistical tests is required. Prerequisites: CIS2380, MTH 2350,and junior standing. 
         SM  1100   Introduction to Sport Management (BUS/SM*) 3 s.h.  Exploration and analysis of sport and recreation from philosophical, historical, and organizational perspectives. Introduction to the field of sport management, examining professional opportunities available, resume writing, and professional networking in the field. 
         SM  4100   Legal & Ethical Aspects of Sport (BUS/SM*) 3 s.h.  An analysis of the legal and ethical aspects of the sport environment. Topics include negligence; liability; control of amateur, professional, and school sport; violence/crowd control; product liability; risk management; and selected current issues. Prerequisites: SM 1100 and BL 3300. 
         SM  4300   Budgeting & Financing of Sport (FIN/SM*) 3 s.h.  An analysis of financial concepts and theories and their applications in the professional, intercollegiate, recreational, and commercial sport envrioments. Topics include revenues and expenses of professional, intercollegiate and private sport industries; issues impacting these revenues and expenses; budgeting methods; economic impact; fundraising at the intercollegiate level; ownership in sport and public and private funding for non-profit sport programs. 
         WRT 3260   Business & Professional Writing (BUS/WRT*) 3 s.h.  A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals, and reports are examined and developed. Prerequisite: ENG 1020. 
Business Administration Major: Bach Sci    
   Required Courses    
      BUS 3950   Business & Society 3 s.h.  A conceptual course which studies the historic and sociological relationship between business and society, the development of economic and management thought, and the social responsibility of business. Prerequisites: junior standing, MKT 2440 and MGT 2360. 
      FIN 3150   Business Finance 3 s.h.  Study of the management of the financial affairs of a business enterprise in respect to planning and analysis of the financial decision making function. Topics include: time value of money, working capital management, leverage, ratio analysis, capital budgeting, capital structure decisions, dividend policy, and international financial management. Prerequisites: ACC 2020and ECN 2730. 
      MGT 3210   Operations Management 3 s.h.  A study of the organizational operations responsible for products, services, tasks and processes. Manufacturing and service operations are studied as linked, cross-functional, integrated, aimed at customer requirements, and designed to minimize waste. Prerequisites: CIS 2380, MGT 2360, MTH 2350, and QS 3550. 
      Quantative Systems Choice (3 s.h. to be chosen)    
         QS  4220   Human Resources Selection, Tests, & Measurements 3 s.h.  Study of occupational/attitudinal surveying, testing, and evaluation: studies of validity, reliability, internal/external designs, item analysis, factor analysis, quantitative and qualitative analytical approaches. Course work includes measurement and development of instrumentation as applied to business-related issues. Students design and implement an original instrument applicable to either the private or public sector. Prerequisites: MGT 3020, MGT 3100, and QS 3550. 
         QS  4230   Marketing Research 3 s.h.  Study of both consumer and industrial marketing research, covering areas of problem definition, survey design, sampling questionnaires, data collection, quantitative and qualitative analysis, graphics design, and report writing/presenting. A high level of analytical expertise is required: students complete an original market research study and offer a formal presentation. Prerequisites: MKT 2550, MKT3680, andQS3550. 
      Foundation Courses    
         ACC 2010   Principles of Accounting I 3 s.h.  An introduction to the theory and concepts of financial accounting, including generally accepted accounting principles and issues as to classification, recognition, realization, measurement, and reporting. Emphasis on the accounting process, including preparation of basic financial statements and the accounting for and analysis of transactions affecting assets, selected liabilities, and equity. Prerequisites: MTH1050 or equivalent and CIS2380. 
         ACC 2020   Principles of Accounting II 3 s.h.  Continued study of the theory and concepts of financial accounting. Emphasis on accounting for and the analysis of transactions affecting selected liabilities, special topics, and types of entities. An introduction to managerial-cost accounting principles and techniques of analysis, including budgeting, cash flows, product and standard costing, short-term operational decisions, financial ratio analysis, and capital budgeting. Prerequisite: ACC 2010. 
         BL  3330   Business Law I 3 s.h.  Study of the law and the legal process as it relates to business and society. Emphasis on the law of contracts, sales under the U.C.C., negotiable instruments, secured transactions, and agency. Basic concepts of the law of crimes and torts, including products liabilities and performing legal research. Prerequisite: MGT 2360 or consent of instructor. 
         MGT 4950   Business Policy 3 s.h.  Capstone course for students with a major in Accounting, Business Administration, Financial Administration, International Business, Management, or Marketing: students bring to bear all the experience and knowledge of their study of business administration to analyze central problems of profit and not-for-profit enterprises and to apply strategic management in developing business policy. Case study approach. Prerequisites: all required Business core and major required courses. 
         MKT 2440   Principles of Marketing 3 s.h.  Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally. Prerequisites: ENG 1010 and 1020. Recommended prerequisite: ACC 2010 or equivalent. 
         QS  3550   Applied Business Statistics 3 s.h.  Applied study of computerized statistical analyses as they relate to general business operations. Statistical procedures include descriptive statistics, t-test, ANOVA, two-way ANOVA, chi-square, simple correlation. Case study methodology is heavily employed. A computerized data analysis project which uses a minimum of two statistical tests is required. Prerequisites: CIS2380, MTH 2350,and junior standing. 
      Required Support    
         CIS 2380   Introduction to Computers 3 s.h.  Study of the evolution of computers and the operating functions of the hardware, systems software, application software, data communications, and ethics of data storage and retrieval; exploration of the integration and application of information processing in the business environment and in the global society; hands-on experience with word processing, electronic spreadsheets, graphics, database management, and electronic mail. 
         ECN 2720   Principles of Microeconomics 3 s.h.  Theories of production and cost, demand, supply, competition, consumer behavior, and distribution of income. Prerequisite: MTH 1050. 
         ECN 2730   Principles of Macroeconomics 3 s.h.  Measurement and determination of economic activities and development, aggregate income, and employment. Emphasis on consumption, monetary policy, fiscal policy, taxes, government, investment, and expenditures. Prerequisites: ECN 2720 and MTH 1050. 
         MGT 2360   Principles of Management 3 s.h.  An introduction to the nature and principles of management; history, theories, practices, problems, and techniques; characteristics and qualities of managers; contemporary trends in management thought and practice. 
         MGT 3020   Organizational Behavior 3 s.h.  Analysis of group and individual behavior in the organization; analysis of social structures which affect management policies and procedures. Prerequisite: MGT 2360. 
         MTH 1050   Intermediate Algebra 4 s.h.  Second course in algebra, designed to help students develop appropriate skills with algebraic concepts and processes needed for later courses. Emphasizes problem solving, multiple representations of functions, and the use of a graphing calculator. Topics include linear, quadratic, rational, and logarithmic functions. Prerequisite: two years of high school algebra, MTH 1040, or placement test. Does not apply toward mathematics major or minor. 
         MTH 2350   Probability & Statistics 4 s.h.  Topics include data collection and graphic presentation; measures of central tendency; measures of dispersion; normal distribution; regression and correlation; sampling methods; design of experiments; probability and simulation; sampling distributions; statistical inference including confidence intervals and hypothesis testing for one-sample and two-sample problems. Prerequisite: two years of high school algebra within the last three years, or placement test, or MTH 1040. 
      Electives                 (18 s.h. to be chosen)    
         ACC 3030   Intermediate Accounting I 3 s.h.  An intermediate level examination of the basic accounting statements and underlying accounting principles. Topics include: present value concepts, current assets and liabilities, and tangible and intangible assets. Prerequisite: ACC 2020. 
         ACC 3040   Intermediate Accounting II 3 s.h.  A continuation of the intermediate level examination of the basic accounting statements and underlying accounting principles. Topics include: accounting for leases, pensions, income taxes, earnings per share, financial statement analysis, long-term liabilities, equity transactions, and cash flow statements. Prerequisite: ACC 3030. Must be taken at Madonna University. 
         ACC 3400   Accounting Information Systems 4 s.h.  A study of fundamental principles of accounting and information systems data. Analysis related primarily to corporations and to cost accounting and management accounting topics encountered by accounting and computer personnel: design and control of systems for the origination, development, and use of accounting information systems, including an analysis of computer usage for accounting applications. Emphasis on the interrelationships among the components of an accounting system and the use of the personal computer in the maintenance and reporting of accounting information. Prerequisites: CIS 2380 and ACC 2010. 
         ACC 3580   Taxation I 3 s.h.  A study of the principles of taxation emphasizing the individual as a taxable entity. Included is a study of tax law as it pertains to inclusions in gross income, exclusions from gross income, and deductions available to the taxpayer. Prerequisites: ACC 2020 and BL 3330 or instructor’s consent. Must be taken at Madonna University. 
         ACC 3610   Taxation II 3 s.h.  Continued study of principles of taxation; emphasis on business entities, estates, and trusts. Prerequisite: ACC 3580. 
         ACC 4050   Advanced Accounting 3 s.h.  Advanced accounting theory as it applies to partnerships, consolidated financial statements, bankruptcy, and international accounting. Prerequisite: ACC 3040. 
         ACC 4060   Government & Non-Profit Accounting 3 s.h.  Emphasis placed on in-depth analysis of accounting principles and procedures applicable to governmental units and non-profit organizations. Prerequisite: ACC 3040. 
         ACC 4500   Auditing 3 s.h.  Analysis of the audit process, the audit examination, and procedures for completing the audit test. Emphasis on generally accepted auditing standards and professional ethics. Prerequisite: ACC 3040. 
         ACC 4700   Advanced Managerial/Cost Accounting 3 s.h.  Advanced study of various costing methodologies and their interrelationship to managerial issues for planning, managing, controlling, and evaluating business operations. Topics include standard costing and variance analysis, sales variances, process costing issues, allocation methods for service departments and joint/by-product costs, determination of cost functions, transfer pricing, interrelationship with operations research, and strategic control systems. Prerequisites: ACC 3130, FIN 3150, MKT 2440 and QS 3550. Must be taken at Madonna University. 
         ACC 4800   Forensic Accounting 3 s.h.  The objectives and procedures associated with forensic accounting and fraud audits. Topics include audit procedures and responsibilities associated with fraud, criminal law issues and procedures, internal control and information systems design, the Sarbanes-Oxley Act, and issues associated with identity theft. Prerequisites: ACC 2010, 3400, CIS 2380. 
         BL  3500   Employment Law 3 s.h.  Recognizing those organizational policies and practices that may put the firm’s assets at risk. Emphasis on the statutory, case, and regulatory approaches which business must understand in order to be successful. 
         BL  4330   Business Law II 3 s.h.  A continuation of Business Law 3330, with emphasis on the legal aspects of corporations and partnerships, property rights, debtor-creditor relations, and securities regulation. The general principles of governmental regulation of business and the legal aspects of international business transactions explored. Prerequisite: BL 3330. 
         BUS 2910   Cooperative Education 1 s.h. (Not To Exceed 3 s.h.)   
         BUS 3530   Foundations of e-Commerce 3 s.h.  The core concepts of e-commerce management and strategy. Emphasis on the decision-making process used to begin, develop, and run an e-business and an organizational model which shows the relationship between management and human resource administration, marketing, accounting, finance, statistical analysis, consumer demand, and technology. Prerequisites: CIS 2380, MKT 2440, MGT 2360. 
         BUS 3910   Cooperative Education 1 s.h.   
         BUS 4710   Brunch with an Expert Seminar 1 s.h.  A comprehensive review of the literature on a specific topic. Students prepare a summary presentation which would be suitable for corporate or appropriate audiences. 
         BUS 4720   Literature Review Seminar 3 s.h.  A comprehensive review of the literature on a specific topic. Students prepare a summary presentation which would be suitable for corporate or appropriate audiences. 
         BUS 4730   Research Seminar 3 s.h.  Students and faculty work together on a research project. Topics may be suggested by students to faculty, may emerge as a result of study in a class, or may be an area of interest for the faculty. 
         BUS 4740   General Topic Seminar 1 s.h. (Not To Exceed 3 s.h.)  State-of-the-art or leading edge or applied topics that need to be expanded beyond the courses offered by the School of Business. (1-3 s.h.). Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars. 
         BUS 4750   Leadership Seminar 1 s.h.  Focus on content important to leadership development. Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         BUS 4910   Cooperative Educaton 1 s.h. (Not To Exceed 2 s.h.)   
         BUS 4920   Cooperative Education 1 s.h.   
         ECN 3940   Economic Geography 3 s.h.  Geography from an economic perspective: locations and locational changes in primary, secondary, and tertiary production services; a comparative analysis of global demography; role and rise of the city and the metropolis; effects of technology; nations and regional and strategic political and commercial alignments and realignments; natural and human resources; the less-developed, more-developed, and developing worlds; “core” and “periphery;” multinational corporations and the “global village.” Prerequisites: ECN 2720, INB 3140, MGT 2360, and QS 3550. 
         ENG 2030   Contemporary US Culture: Identity, Relationships & Comm (BUS/ENG*) 1 s.h.  A primer on American behavior and attitudes, focusing primarily on education, lifestyle, personal values, work ethics, communication, and interpersonal relationships. By learning why we behave the way we do, we become more patient and understanding in our interactions with foreign nationals we encounter at school, at work, or in social contexts. Students who have completed ENG 2620 do not receive credit for ENG 2030. 
         ENG 3060   Cultural Diversity: Living & Work in a Global Community (BUS/ENG*) 1 s.h.  Study of the ways people of different nations work, live, communicate, and relate to each other, based on a working definition of "culture". The course is an effective supplement to INB 4930. Students who have completed ENG 2620 do not receive credit for ENG 3060. 
         ENG 4010   Cultures & Languages of European Union 1951-2003 (BUS/ENG*) 1 s.h.  The cultures and languages of the original fifteen European nations, how each nation is distinct yet interconnected, and how, despite their differences, a new sense of a shared vision of Europe is emerging that will help define their goals for the future. 
         ENG 4020   Cultures & Languages of European Union 2004-Present (BUS/ENG*) 1 s.h.  The recent expansion of the European Union, the positive and negative impact of the expansion on the EU, as well as the mentality, expectations, and economic and cultural diversity that the new nations bring to the entity that is Europe. 
         ENG 4030   Contemporary French Culture Through Film (BUS/ENG*) 1 s.h.  A primer on French culture focusing primarily on the French education system, child rearing, lifestyle, personal values, work ethic, communication, and interpersonal relationships. Scenes from French films are used to demonstrate common French attitudes and behaviors. 
         FIN 3700   Life Cycle Financial Planning (FCS/FIN*) 3 s.h.  Basic planning of personal finances to satisfy personal and family life cycle goals. Topics include: budgeting, consumer credit, investments, insurance, personal residences and real estate, retirement plans, and individual income taxes. The life cycle of personal investment strategies is explored. 
         HCM 3750   Health Care Management 3 s.h.  Management problems and practices in health care facilities. Prerequisite: MGT 2360 and MGT 3100. 
         HCM 4250   Health Care Law 3 s.h.  Designed to address the needs of health professionals for information on the fundamentals of Michigan law. Legal terminology, organization of the court system, the source of law, and basic principles of civil and criminal liability as it relates to negligence and malpractice. Issues relative to confidentiality, documentation, informed consent, conflict of law, risk management, and advanced directives. Prerequisites: BL 3330 and HCM 3750. 
         HCM 4350   Risk Management in Health Care Organizations 3 s.h.  A detailed study of the elements of risk management, with particular emphasis on clinical risk, as related to financial success, compliance with regulatory bodies, and the community reputation of the organization. The role of the risk manager in patient safety is emphasized. Complex risk issues in the legal, regulatory, technology, human resources, and risk financing arenas. Prerequisites: MGT 2360, HCM 3750. 
         HCM 4740   Health Care Finance 3 s.h.  Introduction to the theory and practice of health care finance addressing issues of medical cost, models of provider behaviors, regulatory constraint, technology assessment, and access to care. Prerequisites: ACC 2010 and ECN 2720. 
         HMG 3260   Travel and Tourism 3 s.h.  Introduction to domestic and international tourism focusing on the socioeconomic effects of tourism, its industries and linkages to leisure services, hospitality and travel organizations, and businesses. Trends in tourism from the perspectives of travelers, destinations, and the operation of specialty businesses are explored as well as the general tourism system. Prerequisites: HMG 2400, MKT 2440. 
         HMG 3360   Lodging Management I (HMG*/MGT/NFS) 3 s.h.  A study in general responsibilities of various departments within the rooms, the food and beverage, the marketing and sales, and the administrative divisions of a lodging property. Prerequisite: MGT 2360. 
         HMG 3660   Market Field Study (HMG*/NFS) 2 s.h.  Three day on-site visit to a hospitality market and trade show where hospitality industry leaders offer valuable current educational sessions; and to hotels, restaurants, and private clubs in the same city that provide an inside look at the operation of selected hospitality venues. 
         HMG 4260   Club Management (HMG*/MGT/SM) 3 s.h.  General administrative procedures in the management of private clubs. Study and analysis of club operations, club boards of directors, service excellence in clubs, leadership in club operations, quality management systems for clubs, club marketing, food and beverage operation in clubs, financial management, and fundamental features of specific categories of private clubs. Prerequisites: MGT 2360, CIS2250 or2380. 
         HMG 4360   Lodging Management II (HMG*/MGT/NFS) 2 s.h.  A study of various organizational structures and systems in the lodging industry and the authority vested in the respective levels of management. Emphasis on operations analysis and problem solving. Prerequisites: HMG 3360 and MGT 2360. 
         HMG 4370   Marketing Hospitality Services (HMG*/MKT) 3 s.h.  An in-depth look at the nature and scope of the meetings, convention and trade show markets, how to effectively service this market, and increase market share for properties. Prerequisite MKT 2440. 
         INB 3140   International Business 3 s.h.  Foundational knowledge of the current forces influencing the conduct of international business, including cultural, political, legal, and economic forces. Exploration of market entry strategies, trade and trade agreements, international monetary system, business finance, and organizational design and management considerations. 
         INB 4350   International Trade Structures & Systems 3 s.h.  An examination of current theories and patterns of international trade and finance, including an exploration of the history, institutional framework, and structural patterns of international trade, and an analysis of exchange rate determination theories and balance of payment drivers. Prerequisites: ECN 2720, ECN 2730, and INB 3140. 
         INB 4450   International Management 3 s.h.  Study of international management as a function of a nation's international trade practices, policies, and management systems and expectations. Prerequisites: INB 3140 and MGT 2360. 
         INB 4500   International Business & Culture Experience 1 s.h. (Not To Exceed 3 s.h.)  Students work with an advisor to select a country of travel, establish learning objectives, and develop guidelines to write a paper. 
         MGT 3100   Strategic Human Resources Planning 3 s.h.  Analysis of personnel functions, job and manpower requirements, techniques for recruitment and hiring, job analysis techniques; compensation process; collective bargaining process. Prerequisite: MGT 2360. 
         MGT 3160   Human Behavior & Leadership 2 s.h.  Leadership and its relationship to theory, style, time management, problem solving, personal power, team building, and self assessment. Self-assessment instruments, discussion, films, case studies, in-basket exercise, leaderless group problem-solving exercises, peer interview, assessments, and team development are integrated to provide a better understanding of leadership and of human behavior as it relates to leadership. 
         MGT 3270   Human Resources Training & Development 3 s.h.  Processes involved in retaining and developing the human resources of any organization; includes learning theory and its pathing and consulting techniques. Prerequisite: MGT 3020. 
         MGT 3690   Entrepreneurship 3 s.h.  A study of the entrepreneur and the entrepreneurial spirit in business and the financial, organizational, and personal influences which combine to create a flow of new ideas, new markets, new products, and new technology. Applications of business research techniques for assisting local business owners and operators in analyzing their operations and practices. Prerequisites: ACC 2010, MGT2360, and MKT2440, or consent of instructor. 
         MGT 4300   Strategic Planning in an e-Commerce Environment 3 s.h.  Capstone in the e-Commerce Certificate: applying research of strategic management and the management of information technologies to develop an integrated framework for analyzing how the Internet can be used to measure organizational performance in the various functional areas of business. Case studies apply the principles of e-Commerce. Prerequisites: one course each in accounting, management, management information systems, marketing, and economics; and BUS 3530. 
         MGT 4350   Compensation 3 s.h.  The development, validation, and implementation issues associated with a wage-and-salary program. Topics include: market position, pay range development and validation, market surveying, and implementation techniques and issues. The technical, legal, and moral issues involved in fringe benefit planning, implementation, and administration. Prerequisites: FIN 3150, QS 3550. 
         MGT 4400   National Labor Relations Policy & Practice 3 s.h.  Survey of the contemporary policy and practice of private and pubic sector employers with respect to their employees. Exposure to a myriad of situations facing contemporary leaders and examination and discussion of the ramifications of various decisions on organizational effectiveness and efficiency, as well as society at large. 
         MIS 2400   Introduction to Management Information Systems 3 s.h.  The value of information technology to business and the contribution technology can make to the strategic goals of an organization. Technical foundation concepts such as networks, hardware, and software. Case studies are used to illustrate concepts. Hands-on exercises using industry-standard software are included. Prerequisite: CIS 2380 
         MIS 2410   Business Presentations 3 s.h.  Study of the principles of creating effective business presentations. Emphasizing the need for preparation and practice, the course offers strategies to plan, develop, and deliver effective presentations. Hands-on practice with presentation software is required. Prerequisite: CIS 2250 or 2380. 
         MIS 2500   Database Design & Management 3 s.h.  Examination of database design and management concepts within the framework of business applications. Focus is on the relational database model with supplemental information on developing technologies. Provides a strong theoretical foundation covering both logical and physical database design strategies. Develops an awareness of database management issues such as data security and transaction management. Students implement project solution using industry standard relational database management system software. Prerequisites: MIS 2400. 
         MIS 2700   Systems Analysis & Design 3 s.h.  An overview of the concepts, skills, methodologies, and tools necessary for systems analysts to successfully develop information systems. The systems development life cycle is examined within the context of business applications. Students learn to translate business requirements into information systems that support business objectives. Hands-on experience with industry standard software. Prerequisite: MIS 2400. 
         MIS 2800   Introduction to Visual BASIC Programming 4 s.h.  Introductory instruction in computer programming. Topics include fundamental programming concepts such as algorithm development, programming structures, and methods to determine program correctness. Emphasis on creating business-oriented applications using Microsoft Visual Basic software. Fourth-credit laboratory comprised of extensive exercises in implementing business problem solutions. Prerequisite: MIS 2400. 
         MIS 2850   Web Design for Business Applications 3 s.h.  Study of the evolution, design, and development of Internet web sites. An introduction to HTML coding and the use of GUI software for the development and maintenance of web sites and web pages. Investigation and determination of what constitutes an acceptable web site. Prerequisite: CIS 2380 or permission of the department. 
         MIS 2950   Network Essentials & Data Communications 3 s.h.  Analysis of data communications systems for business. Considers distributed processing, network terminology, protocols, standards, topologies, and management issues. Students are required to demonstrate network concepts with practical applications. Prerequisite: MIS 2400. 
         MIS 3300   Information Systems for Decision Making 3 s.h.  Present the fundamental concepts of information systems. Emphasis on the process by which computer systems are developed from the end users’ perspective. Problem solving using computer based information systems. Analyzing existing information systems by way of case study methodology. Prerequisite: CIS 2250 or 2380. No credit for majors in Management Information Systems. 
         MIS 3350   Health Care Informatics 2 s.h. (Not To Exceed 3 s.h.)  Introducing applications of informatics systems to health care practitioners. Health care informatics issues covering hardware, software, databases, communications applications, computer developments, and associated legal and ethical issues are explored. How health care providers can assess, develop, and use information systems to work more efficiently, allocate resources more effectively, and improve client care. Hands-on experiences with industry standard software are required of those registered for 3 s.h. Prerequisites: for pre-nursing and nursing majors; CIS 2250 or 2380 or equivalent; for health care management majors, CIS 2380 or equivalent. No credit for majors in Management Information Systems. 
         MIS 3420   Computer Ethics 3 s.h.  An introduction to the major issues surrounding the use of computers in our society, with a special focus on social behavior in online communities and the electronic workplace. Exploration of why computers and information technology raise ethical questions and the ways in which individuals perceive, experience, and behave in a computer environment. Case studies are used to understand each ethical situation, discuss the different perspectives, and decide how each of us would handle different ethical decisions, providing guidelines to becoming a safe, responsible professional and social computer user. Prerequisite: CIS 2380. May be used in partial fulfillment of General Education Goal 5.B. 
         MIS 3440   Information Security 3 s.h.  The requirement of organization managers to safeguard both electronic and non-electronic information and data; an understanding of the threats to information security to which organizations are exposed; and effective strategies for minimizing their effects. Topics such as risk assessment and management, human factors, compliance with regulations, and ethical considerations are discussed. Case studies are emphasized. Prerequisites:CIS 2380. 
         MIS 3460   e-Commerce Information Technology 3 s.h.  An introduction and investigation of establishing, developing and managing Web strategy in the e-commerce area, studying the critical elements essential to successful Website implementation and management. Application of the systems approach to examine some of the new business models emerging from Web-based business. Prerequisite: CIS 2380 
         MIS 3500   Database Programming-SQL 3 s.h.  Database programming and administration using the Structured Query Language (SQL). Students learn to create relational database applications and to access and manipulate information stored within those databases. The student also becomes familiar with database administration and security issues. Query and reporting functions are emphasized. A business-oriented application is developed. Prerequisite:MIS 2500 
         MIS 3700   Information Systems Project Manager 3 s.h.  Study of the strategies and tools useful in the management of information systems projects. The processes and issues involved in formulating a project, including development of scope, design options, integration with other projects, and development of project plans. The effects of staffing, budget, schedule, and risk management on the project’s outcomes. Examples highlight the hands-on skills and solutions required. Industry standard software is used to implement case study solutions. Prerequisites: MGT 2360 and MIS 2700. 
         MIS 3740   Software Development & Testing 3 s.h.  Fundamental principles of software engineering, emphasizing a rigorous approach to software development. Examination of the application of those principles to organization case studies. Topics include software process models, requirements analysis, software quality assurance, operations and testing, addressing both procedural and object-oriented development. Prerequisites: MIS 2700, MIS 2800 
         MIS 3800   Intermediate Visual Basic Programming 3 s.h.  Problem-solving with the computer using the computer language Microsoft Visual Basic for Windows. Advanced programming techniques and applications in a business environment; emphasis on creating complex business-oriented applications in the Microsoft Windows operating system environment, using an Object Oriented Programming (OOP) approach. Prerequisite: MIS 2800 or equivalent. 
         MIS 3850   XML Programming for Business Applications 3 s.h.  The key features of the most common XML standard languages and tools for electronic publishing and document exchange on the Internet. Emphasis is on the definition and structure of the Extensible Markup Language (XML) and encoding, tools and standards related to XML, for example SGML, DTD, XML Schema, CSS and XSL style sheets, and transformations. Methods and tools for producing and managing electronic documents are learned and used in assignments. Business applications are emphasized. Prerequisites: MIS 2850. 
         MIS 3950   Advanced Networking 3 s.h.  Network analysis and configuration using state of the art networking concepts and devices. Analysis of the OSI model, data encapsulation, network segmentation, addressing, subnetting and network design. Investigation of basic configuration of business and home networking routers, including hardware manufacturers such as MISCO, LINKSYS, and DLINK, through hands-on and simulator practice labs. Prerequisites: MIS 2950. 
         MIS 4320   Audit & Control of Accounting & Information Systems 2 s.h.  Principles of auditing of information systems with emphasis on controls, audit types, security, and audit techniques and their effects on accounting and computer system development. Prerequisites: MIS 2700 or MIS 3300, and ACC 2020. 
         MIS 4500   Advanced Database Concepts 3 s.h.  Exploration of advanced topics in database design and examination of the implications of new technologies for 21st century business. The business applications of data warehousing and data mining technologies and their effect on business information systems and decision making. Developing a theoretical foundation for understanding the emerging methodologies, such as object-oriented database systems and object-relational database systems, and their implications for business development. Prerequisite: MIS 3500. 
         MIS 4570   Human Resources Information Systems 3 s.h.  The application of computer-based information systems to human resources (HR) management. Investigation of technologies appropriate for organizations of various sizes, effective strategies for obtaining and using technology,. and the major trends in Internet technologies suitable for HR processes. Hands-on experience with industry standard software required. Prerequisite: CIS 2380. No credit for majors in Management Information Systems. 
         MIS 4800   Advanced Applications Programming 3 s.h.  Advanced topics in Microsoft Visual Basic .NET Programming. Topics may include advanced techniques of file access, database applications, ActiveX Data Objects (ADO.NET) and Active Server Pages (ASP.NET). Students are required to complete hands-on demonstrations of skill. Prerequisite: MIS 3800. 
         MKT 2550   Consumer Behavior (HMG/MKT*/MM/NFS) 3 s.h.  The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. Prerequisite: MKT 2440. 
         MKT 3070   Promotional Strategy 3 s.h.  A study of key promotional tools of advertising, public relations, sales, and sales promotion. Major emphasis on identifying the factors that become the basis of managerial strategy which determine promotional decisions. Prerequisites: MKT 2440 and MKT 2550. 
         MKT 3100   Professional Selling 3 s.h.  The study and application of professional selling theory and technique as they relate to marketing communication. Other topics include types of selling situations, customer relationship management, teleselling, customer service, ethical issues of selling and sales management. Prerequisite: MKT 2440. 
         MKT 3660   Business Marketing 3 s.h.  A study of business marketing as a specialization. Examines characteristics of the industrial marketplace and emphasizes key differences from the consumer goods marketplace. Topics include: value analysis, current market analysis, marketing mix management techniques, how business organizations buy, product development, pricing, competitive bidding and control of costs, and developing and evaluating business marketing strategies. Prerequisites: ACC 2010, MGT 2360 and MKT 3070. 
         MKT 3730   Principles of Advertising 3 s.h.  Intended for students with career plans in advertising and related fields. Emphasis on application of theory and strategies. Students develop and apply marketing and creative skills in analyzing advertising problems and preparing advertisement concepts for consumer and business marketing. Examination of the strategic, practical, and ethical dimensions of advertising through applications. Prerequisite: MKT 3070orMKT3680 
         MKT 3870   Sales Management 3 s.h.  Introduction to organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other marketing elements of the firm, implementation of sales programs, selection of appropriate sales personnel, designing and implementing sales policies and procedures, evaluation and control of sales force performance. Prerequisites: MKT 2440 and MGT 2360. 
         MKT 4560   Marketing Management 3 s.h.  A study of the overall marketing strategy pertaining to problems experienced in today’s economy, utilizing a case study method. Emphasis on physical distribution, cost analysis, and effective pricing. Prerequisites: QS 3550 and QS 4230, minimum of 12 s.h.. in marketing, and senior standing. 
         MKT 4710   Brunch with an Expert Seminar 1 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MKT 4720   Literature Review Seminar 3 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MKT 4730   Research Seminar 3 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MKT 4740   General Topics Seminar 1 s.h. (Not To Exceed 3 s.h.)  The study and application of professional selling theory and technique as they relate to marketing communication. Other topics include types of selling situations, customer relationship management, teleselling, customer service, ethical issues of selling and sales management. 
         MKT 4750   Leadership Seminar 1 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MM  2400   Principles of Retailing (HMG/MKT/MM*) 3 s.h.  Principles of retail store management; emphasis is given to store location, layout, personnel, structure, buying, inventory, sales promotion, customer services, and operating expenses. Prerequisites: MGT 2360, MKT 2440. 
         MM  2620   Fashion Promotion & Coordination (MKT/MM*) 3 s.h.  Study of the principles, procedures, and special techniques of fashion promotion and coordination. Analysis of sources of information and responsibilities of fashion promotion personnel in various organizations. 
         MM  3010   Specialty Merchandising (MKT/MM*) 3 s.h.  Study of the merchandising of specialty goods and services Specific techniques of merchandising specialty goods are analyzed from the retailer’s point of view. Characteristics of specialty goods and consumer buying habits are studied. Prerequisite: MM 2400. 
         MM  3080   Visual Merchandising (MKT/MM*) 3 s.h.  Study of the various facets of visual merchandising, encompassing retail merchandise presentation, displays, store planning, signage, lighting, and fixtures. Discussion of the merchandising and design criteria for point-of-purchase, exhibits, and special promotions. The merchandising and design aspects emphasized. 
         MM  3480   Retail Buying (MKT/MM*) 3 s.h.  Merchandising functions of retail buying with emphasis on the varied techniques used for planning, executing, and evaluating merchandise. Prerequisites: CIS 2250 or 2380, MGT 2360, MKT 2440 
         MM  3500   Electronic Retailing (MKT/MM*) 2 s.h.  Investigates the growing world of the cyber store and the scope of on-line retailing. Examination of the different types of e-tailers: traditional "bricks and mortar" store web sites, shopping service “malls” accessed through Internet service providers, and large-scale online auction and off-price retail sites. Goods and service e-tailors, both profit and non-profit, are analyzed. E-tail web consumers and their buying patterns are examined. 
         PSY 3520   Industrial/Organizational Psychology (BUS/PSY*) 3 s.h.  Application of concepts, theories and methods from psychology to issues in the workplace. Topics include research methods, employee selection and assessment, performance appraisal, training and development, leadership. motivation, job satisfaction, job involvement, organizational structure, and organizatioinal change and development. Pre-requisite: PSY 1010 
         SM  1100   Introduction to Sport Management (BUS/SM*) 3 s.h.  Exploration and analysis of sport and recreation from philosophical, historical, and organizational perspectives. Introduction to the field of sport management, examining professional opportunities available, resume writing, and professional networking in the field. 
         SM  4100   Legal & Ethical Aspects of Sport (BUS/SM*) 3 s.h.  An analysis of the legal and ethical aspects of the sport environment. Topics include negligence; liability; control of amateur, professional, and school sport; violence/crowd control; product liability; risk management; and selected current issues. Prerequisites: SM 1100 and BL 3300. 
         SM  4300   Budgeting & Financing of Sport (FIN/SM*) 3 s.h.  An analysis of financial concepts and theories and their applications in the professional, intercollegiate, recreational, and commercial sport envrioments. Topics include revenues and expenses of professional, intercollegiate and private sport industries; issues impacting these revenues and expenses; budgeting methods; economic impact; fundraising at the intercollegiate level; ownership in sport and public and private funding for non-profit sport programs. 
         WRT 3260   Business & Professional Writing (BUS/WRT*) 3 s.h.  A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals, and reports are examined and developed. Prerequisite: ENG 1020. 
Business Administration Minor    
   Minor Required Course    
      ACC 2010   Principles of Accounting I 3 s.h.  An introduction to the theory and concepts of financial accounting, including generally accepted accounting principles and issues as to classification, recognition, realization, measurement, and reporting. Emphasis on the accounting process, including preparation of basic financial statements and the accounting for and analysis of transactions affecting assets, selected liabilities, and equity. Prerequisites: MTH1050 or equivalent and CIS2380. 
      ECN 2720   Principles of Microeconomics 3 s.h.  Theories of production and cost, demand, supply, competition, consumer behavior, and distribution of income. Prerequisite: MTH 1050. 
      Minor CIS Choice          (2 s.h. to be chosen)    
         CIS 2250   Computer Fundamentals 2 s.h. (Not To Exceed 3 s.h.)  Introduction to the fundamentals of computers for the non-technical person. Study of the operating functions of both the hardware and software components of an information system. Emphasis on hands-on experiences with word processing, spreadsheet, and database management systems. Study of the evolution, application, and ethical aspects of computer systems. No credit toward majors in business or management information systems. 
         CIS 2380   Introduction to Computers 3 s.h.  Study of the evolution of computers and the operating functions of the hardware, systems software, application software, data communications, and ethics of data storage and retrieval; exploration of the integration and application of information processing in the business environment and in the global society; hands-on experience with word processing, electronic spreadsheets, graphics, database management, and electronic mail. 
      Electives                 (15 s.h. to be chosen)    
         ACC 2020   Principles of Accounting II 3 s.h.  Continued study of the theory and concepts of financial accounting. Emphasis on accounting for and the analysis of transactions affecting selected liabilities, special topics, and types of entities. An introduction to managerial-cost accounting principles and techniques of analysis, including budgeting, cash flows, product and standard costing, short-term operational decisions, financial ratio analysis, and capital budgeting. Prerequisite: ACC 2010. 
         ACC 3030   Intermediate Accounting I 3 s.h.  An intermediate level examination of the basic accounting statements and underlying accounting principles. Topics include: present value concepts, current assets and liabilities, and tangible and intangible assets. Prerequisite: ACC 2020. 
         ACC 3040   Intermediate Accounting II 3 s.h.  A continuation of the intermediate level examination of the basic accounting statements and underlying accounting principles. Topics include: accounting for leases, pensions, income taxes, earnings per share, financial statement analysis, long-term liabilities, equity transactions, and cash flow statements. Prerequisite: ACC 3030. Must be taken at Madonna University. 
         ACC 3400   Accounting Information Systems 4 s.h.  A study of fundamental principles of accounting and information systems data. Analysis related primarily to corporations and to cost accounting and management accounting topics encountered by accounting and computer personnel: design and control of systems for the origination, development, and use of accounting information systems, including an analysis of computer usage for accounting applications. Emphasis on the interrelationships among the components of an accounting system and the use of the personal computer in the maintenance and reporting of accounting information. Prerequisites: CIS 2380 and ACC 2010. 
         ACC 3580   Taxation I 3 s.h.  A study of the principles of taxation emphasizing the individual as a taxable entity. Included is a study of tax law as it pertains to inclusions in gross income, exclusions from gross income, and deductions available to the taxpayer. Prerequisites: ACC 2020 and BL 3330 or instructor’s consent. Must be taken at Madonna University. 
         ACC 3610   Taxation II 3 s.h.  Continued study of principles of taxation; emphasis on business entities, estates, and trusts. Prerequisite: ACC 3580. 
         ACC 4050   Advanced Accounting 3 s.h.  Advanced accounting theory as it applies to partnerships, consolidated financial statements, bankruptcy, and international accounting. Prerequisite: ACC 3040. 
         ACC 4060   Government & Non-Profit Accounting 3 s.h.  Emphasis placed on in-depth analysis of accounting principles and procedures applicable to governmental units and non-profit organizations. Prerequisite: ACC 3040. 
         ACC 4500   Auditing 3 s.h.  Analysis of the audit process, the audit examination, and procedures for completing the audit test. Emphasis on generally accepted auditing standards and professional ethics. Prerequisite: ACC 3040. 
         ACC 4700   Advanced Managerial/Cost Accounting 3 s.h.  Advanced study of various costing methodologies and their interrelationship to managerial issues for planning, managing, controlling, and evaluating business operations. Topics include standard costing and variance analysis, sales variances, process costing issues, allocation methods for service departments and joint/by-product costs, determination of cost functions, transfer pricing, interrelationship with operations research, and strategic control systems. Prerequisites: ACC 3130, FIN 3150, MKT 2440 and QS 3550. Must be taken at Madonna University. 
         ACC 4800   Forensic Accounting 3 s.h.  The objectives and procedures associated with forensic accounting and fraud audits. Topics include audit procedures and responsibilities associated with fraud, criminal law issues and procedures, internal control and information systems design, the Sarbanes-Oxley Act, and issues associated with identity theft. Prerequisites: ACC 2010, 3400, CIS 2380. 
         BL  3330   Business Law I 3 s.h.  Study of the law and the legal process as it relates to business and society. Emphasis on the law of contracts, sales under the U.C.C., negotiable instruments, secured transactions, and agency. Basic concepts of the law of crimes and torts, including products liabilities and performing legal research. Prerequisite: MGT 2360 or consent of instructor. 
         BL  3500   Employment Law 3 s.h.  Recognizing those organizational policies and practices that may put the firm’s assets at risk. Emphasis on the statutory, case, and regulatory approaches which business must understand in order to be successful. 
         BL  4330   Business Law II 3 s.h.  A continuation of Business Law 3330, with emphasis on the legal aspects of corporations and partnerships, property rights, debtor-creditor relations, and securities regulation. The general principles of governmental regulation of business and the legal aspects of international business transactions explored. Prerequisite: BL 3330. 
         BUS 2910   Cooperative Education 1 s.h. (Not To Exceed 3 s.h.)   
         BUS 3530   Foundations of e-Commerce 3 s.h.  The core concepts of e-commerce management and strategy. Emphasis on the decision-making process used to begin, develop, and run an e-business and an organizational model which shows the relationship between management and human resource administration, marketing, accounting, finance, statistical analysis, consumer demand, and technology. Prerequisites: CIS 2380, MKT 2440, MGT 2360. 
         BUS 3910   Cooperative Education 1 s.h.   
         BUS 3950   Business & Society 3 s.h.  A conceptual course which studies the historic and sociological relationship between business and society, the development of economic and management thought, and the social responsibility of business. Prerequisites: junior standing, MKT 2440 and MGT 2360. 
         BUS 4710   Brunch with an Expert Seminar 1 s.h.  A comprehensive review of the literature on a specific topic. Students prepare a summary presentation which would be suitable for corporate or appropriate audiences. 
         BUS 4720   Literature Review Seminar 3 s.h.  A comprehensive review of the literature on a specific topic. Students prepare a summary presentation which would be suitable for corporate or appropriate audiences. 
         BUS 4730   Research Seminar 3 s.h.  Students and faculty work together on a research project. Topics may be suggested by students to faculty, may emerge as a result of study in a class, or may be an area of interest for the faculty. 
         BUS 4740   General Topic Seminar 1 s.h. (Not To Exceed 3 s.h.)  State-of-the-art or leading edge or applied topics that need to be expanded beyond the courses offered by the School of Business. (1-3 s.h.). Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars. 
         BUS 4750   Leadership Seminar 1 s.h.  Focus on content important to leadership development. Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         BUS 4910   Cooperative Educaton 1 s.h. (Not To Exceed 2 s.h.)   
         BUS 4920   Cooperative Education 1 s.h.   
         ECN 3940   Economic Geography 3 s.h.  Geography from an economic perspective: locations and locational changes in primary, secondary, and tertiary production services; a comparative analysis of global demography; role and rise of the city and the metropolis; effects of technology; nations and regional and strategic political and commercial alignments and realignments; natural and human resources; the less-developed, more-developed, and developing worlds; “core” and “periphery;” multinational corporations and the “global village.” Prerequisites: ECN 2720, INB 3140, MGT 2360, and QS 3550. 
         ENG 2030   Contemporary US Culture: Identity, Relationships & Comm (BUS/ENG*) 1 s.h.  A primer on American behavior and attitudes, focusing primarily on education, lifestyle, personal values, work ethics, communication, and interpersonal relationships. By learning why we behave the way we do, we become more patient and understanding in our interactions with foreign nationals we encounter at school, at work, or in social contexts. Students who have completed ENG 2620 do not receive credit for ENG 2030. 
         ENG 3060   Cultural Diversity: Living & Work in a Global Community (BUS/ENG*) 1 s.h.  Study of the ways people of different nations work, live, communicate, and relate to each other, based on a working definition of "culture". The course is an effective supplement to INB 4930. Students who have completed ENG 2620 do not receive credit for ENG 3060. 
         ENG 4010   Cultures & Languages of European Union 1951-2003 (BUS/ENG*) 1 s.h.  The cultures and languages of the original fifteen European nations, how each nation is distinct yet interconnected, and how, despite their differences, a new sense of a shared vision of Europe is emerging that will help define their goals for the future. 
         ENG 4020   Cultures & Languages of European Union 2004-Present (BUS/ENG*) 1 s.h.  The recent expansion of the European Union, the positive and negative impact of the expansion on the EU, as well as the mentality, expectations, and economic and cultural diversity that the new nations bring to the entity that is Europe. 
         ENG 4030   Contemporary French Culture Through Film (BUS/ENG*) 1 s.h.  A primer on French culture focusing primarily on the French education system, child rearing, lifestyle, personal values, work ethic, communication, and interpersonal relationships. Scenes from French films are used to demonstrate common French attitudes and behaviors. 
         FIN 3700   Life Cycle Financial Planning (FCS/FIN*) 3 s.h.  Basic planning of personal finances to satisfy personal and family life cycle goals. Topics include: budgeting, consumer credit, investments, insurance, personal residences and real estate, retirement plans, and individual income taxes. The life cycle of personal investment strategies is explored. 
         HCM 3750   Health Care Management 3 s.h.  Management problems and practices in health care facilities. Prerequisite: MGT 2360 and MGT 3100. 
         HCM 4250   Health Care Law 3 s.h.  Designed to address the needs of health professionals for information on the fundamentals of Michigan law. Legal terminology, organization of the court system, the source of law, and basic principles of civil and criminal liability as it relates to negligence and malpractice. Issues relative to confidentiality, documentation, informed consent, conflict of law, risk management, and advanced directives. Prerequisites: BL 3330 and HCM 3750. 
         HCM 4350   Risk Management in Health Care Organizations 3 s.h.  A detailed study of the elements of risk management, with particular emphasis on clinical risk, as related to financial success, compliance with regulatory bodies, and the community reputation of the organization. The role of the risk manager in patient safety is emphasized. Complex risk issues in the legal, regulatory, technology, human resources, and risk financing arenas. Prerequisites: MGT 2360, HCM 3750. 
         HCM 4740   Health Care Finance 3 s.h.  Introduction to the theory and practice of health care finance addressing issues of medical cost, models of provider behaviors, regulatory constraint, technology assessment, and access to care. Prerequisites: ACC 2010 and ECN 2720. 
         HMG 3260   Travel and Tourism 3 s.h.  Introduction to domestic and international tourism focusing on the socioeconomic effects of tourism, its industries and linkages to leisure services, hospitality and travel organizations, and businesses. Trends in tourism from the perspectives of travelers, destinations, and the operation of specialty businesses are explored as well as the general tourism system. Prerequisites: HMG 2400, MKT 2440. 
         HMG 3360   Lodging Management I (HMG*/MGT/NFS) 3 s.h.  A study in general responsibilities of various departments within the rooms, the food and beverage, the marketing and sales, and the administrative divisions of a lodging property. Prerequisite: MGT 2360. 
         HMG 3660   Market Field Study (HMG*/NFS) 2 s.h.  Three day on-site visit to a hospitality market and trade show where hospitality industry leaders offer valuable current educational sessions; and to hotels, restaurants, and private clubs in the same city that provide an inside look at the operation of selected hospitality venues. 
         HMG 4260   Club Management (HMG*/MGT/SM) 3 s.h.  General administrative procedures in the management of private clubs. Study and analysis of club operations, club boards of directors, service excellence in clubs, leadership in club operations, quality management systems for clubs, club marketing, food and beverage operation in clubs, financial management, and fundamental features of specific categories of private clubs. Prerequisites: MGT 2360, CIS2250 or2380. 
         HMG 4360   Lodging Management II (HMG*/MGT/NFS) 2 s.h.  A study of various organizational structures and systems in the lodging industry and the authority vested in the respective levels of management. Emphasis on operations analysis and problem solving. Prerequisites: HMG 3360 and MGT 2360. 
         HMG 4370   Marketing Hospitality Services (HMG*/MKT) 3 s.h.  An in-depth look at the nature and scope of the meetings, convention and trade show markets, how to effectively service this market, and increase market share for properties. Prerequisite MKT 2440. 
         INB 3140   International Business 3 s.h.  Foundational knowledge of the current forces influencing the conduct of international business, including cultural, political, legal, and economic forces. Exploration of market entry strategies, trade and trade agreements, international monetary system, business finance, and organizational design and management considerations. 
         INB 4350   International Trade Structures & Systems 3 s.h.  An examination of current theories and patterns of international trade and finance, including an exploration of the history, institutional framework, and structural patterns of international trade, and an analysis of exchange rate determination theories and balance of payment drivers. Prerequisites: ECN 2720, ECN 2730, and INB 3140. 
         INB 4450   International Management 3 s.h.  Study of international management as a function of a nation's international trade practices, policies, and management systems and expectations. Prerequisites: INB 3140 and MGT 2360. 
         INB 4500   International Business & Culture Experience 1 s.h. (Not To Exceed 3 s.h.)  Students work with an advisor to select a country of travel, establish learning objectives, and develop guidelines to write a paper. 
         MGT 3020   Organizational Behavior 3 s.h.  Analysis of group and individual behavior in the organization; analysis of social structures which affect management policies and procedures. Prerequisite: MGT 2360. 
         MGT 3100   Strategic Human Resources Planning 3 s.h.  Analysis of personnel functions, job and manpower requirements, techniques for recruitment and hiring, job analysis techniques; compensation process; collective bargaining process. Prerequisite: MGT 2360. 
         MGT 3160   Human Behavior & Leadership 2 s.h.  Leadership and its relationship to theory, style, time management, problem solving, personal power, team building, and self assessment. Self-assessment instruments, discussion, films, case studies, in-basket exercise, leaderless group problem-solving exercises, peer interview, assessments, and team development are integrated to provide a better understanding of leadership and of human behavior as it relates to leadership. 
         MGT 3270   Human Resources Training & Development 3 s.h.  Processes involved in retaining and developing the human resources of any organization; includes learning theory and its pathing and consulting techniques. Prerequisite: MGT 3020. 
         MGT 3690   Entrepreneurship 3 s.h.  A study of the entrepreneur and the entrepreneurial spirit in business and the financial, organizational, and personal influences which combine to create a flow of new ideas, new markets, new products, and new technology. Applications of business research techniques for assisting local business owners and operators in analyzing their operations and practices. Prerequisites: ACC 2010, MGT2360, and MKT2440, or consent of instructor. 
         MGT 4300   Strategic Planning in an e-Commerce Environment 3 s.h.  Capstone in the e-Commerce Certificate: applying research of strategic management and the management of information technologies to develop an integrated framework for analyzing how the Internet can be used to measure organizational performance in the various functional areas of business. Case studies apply the principles of e-Commerce. Prerequisites: one course each in accounting, management, management information systems, marketing, and economics; and BUS 3530. 
         MGT 4350   Compensation 3 s.h.  The development, validation, and implementation issues associated with a wage-and-salary program. Topics include: market position, pay range development and validation, market surveying, and implementation techniques and issues. The technical, legal, and moral issues involved in fringe benefit planning, implementation, and administration. Prerequisites: FIN 3150, QS 3550. 
         MGT 4400   National Labor Relations Policy & Practice 3 s.h.  Survey of the contemporary policy and practice of private and pubic sector employers with respect to their employees. Exposure to a myriad of situations facing contemporary leaders and examination and discussion of the ramifications of various decisions on organizational effectiveness and efficiency, as well as society at large. 
         MIS 2400   Introduction to Management Information Systems 3 s.h.  The value of information technology to business and the contribution technology can make to the strategic goals of an organization. Technical foundation concepts such as networks, hardware, and software. Case studies are used to illustrate concepts. Hands-on exercises using industry-standard software are included. Prerequisite: CIS 2380 
         MIS 2410   Business Presentations 3 s.h.  Study of the principles of creating effective business presentations. Emphasizing the need for preparation and practice, the course offers strategies to plan, develop, and deliver effective presentations. Hands-on practice with presentation software is required. Prerequisite: CIS 2250 or 2380. 
         MIS 2500   Database Design & Management 3 s.h.  Examination of database design and management concepts within the framework of business applications. Focus is on the relational database model with supplemental information on developing technologies. Provides a strong theoretical foundation covering both logical and physical database design strategies. Develops an awareness of database management issues such as data security and transaction management. Students implement project solution using industry standard relational database management system software. Prerequisites: MIS 2400. 
         MIS 2700   Systems Analysis & Design 3 s.h.  An overview of the concepts, skills, methodologies, and tools necessary for systems analysts to successfully develop information systems. The systems development life cycle is examined within the context of business applications. Students learn to translate business requirements into information systems that support business objectives. Hands-on experience with industry standard software. Prerequisite: MIS 2400. 
         MIS 2800   Introduction to Visual BASIC Programming 4 s.h.  Introductory instruction in computer programming. Topics include fundamental programming concepts such as algorithm development, programming structures, and methods to determine program correctness. Emphasis on creating business-oriented applications using Microsoft Visual Basic software. Fourth-credit laboratory comprised of extensive exercises in implementing business problem solutions. Prerequisite: MIS 2400. 
         MIS 2850   Web Design for Business Applications 3 s.h.  Study of the evolution, design, and development of Internet web sites. An introduction to HTML coding and the use of GUI software for the development and maintenance of web sites and web pages. Investigation and determination of what constitutes an acceptable web site. Prerequisite: CIS 2380 or permission of the department. 
         MIS 2950   Network Essentials & Data Communications 3 s.h.  Analysis of data communications systems for business. Considers distributed processing, network terminology, protocols, standards, topologies, and management issues. Students are required to demonstrate network concepts with practical applications. Prerequisite: MIS 2400. 
         MIS 3300   Information Systems for Decision Making 3 s.h.  Present the fundamental concepts of information systems. Emphasis on the process by which computer systems are developed from the end users’ perspective. Problem solving using computer based information systems. Analyzing existing information systems by way of case study methodology. Prerequisite: CIS 2250 or 2380. No credit for majors in Management Information Systems. 
         MIS 3350   Health Care Informatics 2 s.h. (Not To Exceed 3 s.h.)  Introducing applications of informatics systems to health care practitioners. Health care informatics issues covering hardware, software, databases, communications applications, computer developments, and associated legal and ethical issues are explored. How health care providers can assess, develop, and use information systems to work more efficiently, allocate resources more effectively, and improve client care. Hands-on experiences with industry standard software are required of those registered for 3 s.h. Prerequisites: for pre-nursing and nursing majors; CIS 2250 or 2380 or equivalent; for health care management majors, CIS 2380 or equivalent. No credit for majors in Management Information Systems. 
         MIS 3420   Computer Ethics 3 s.h.  An introduction to the major issues surrounding the use of computers in our society, with a special focus on social behavior in online communities and the electronic workplace. Exploration of why computers and information technology raise ethical questions and the ways in which individuals perceive, experience, and behave in a computer environment. Case studies are used to understand each ethical situation, discuss the different perspectives, and decide how each of us would handle different ethical decisions, providing guidelines to becoming a safe, responsible professional and social computer user. Prerequisite: CIS 2380. May be used in partial fulfillment of General Education Goal 5.B. 
         MIS 3440   Information Security 3 s.h.  The requirement of organization managers to safeguard both electronic and non-electronic information and data; an understanding of the threats to information security to which organizations are exposed; and effective strategies for minimizing their effects. Topics such as risk assessment and management, human factors, compliance with regulations, and ethical considerations are discussed. Case studies are emphasized. Prerequisites:CIS 2380. 
         MIS 3460   e-Commerce Information Technology 3 s.h.  An introduction and investigation of establishing, developing and managing Web strategy in the e-commerce area, studying the critical elements essential to successful Website implementation and management. Application of the systems approach to examine some of the new business models emerging from Web-based business. Prerequisite: CIS 2380 
         MIS 3500   Database Programming-SQL 3 s.h.  Database programming and administration using the Structured Query Language (SQL). Students learn to create relational database applications and to access and manipulate information stored within those databases. The student also becomes familiar with database administration and security issues. Query and reporting functions are emphasized. A business-oriented application is developed. Prerequisite:MIS 2500 
         MIS 3700   Information Systems Project Manager 3 s.h.  Study of the strategies and tools useful in the management of information systems projects. The processes and issues involved in formulating a project, including development of scope, design options, integration with other projects, and development of project plans. The effects of staffing, budget, schedule, and risk management on the project’s outcomes. Examples highlight the hands-on skills and solutions required. Industry standard software is used to implement case study solutions. Prerequisites: MGT 2360 and MIS 2700. 
         MIS 3740   Software Development & Testing 3 s.h.  Fundamental principles of software engineering, emphasizing a rigorous approach to software development. Examination of the application of those principles to organization case studies. Topics include software process models, requirements analysis, software quality assurance, operations and testing, addressing both procedural and object-oriented development. Prerequisites: MIS 2700, MIS 2800 
         MIS 3800   Intermediate Visual Basic Programming 3 s.h.  Problem-solving with the computer using the computer language Microsoft Visual Basic for Windows. Advanced programming techniques and applications in a business environment; emphasis on creating complex business-oriented applications in the Microsoft Windows operating system environment, using an Object Oriented Programming (OOP) approach. Prerequisite: MIS 2800 or equivalent. 
         MIS 3850   XML Programming for Business Applications 3 s.h.  The key features of the most common XML standard languages and tools for electronic publishing and document exchange on the Internet. Emphasis is on the definition and structure of the Extensible Markup Language (XML) and encoding, tools and standards related to XML, for example SGML, DTD, XML Schema, CSS and XSL style sheets, and transformations. Methods and tools for producing and managing electronic documents are learned and used in assignments. Business applications are emphasized. Prerequisites: MIS 2850. 
         MIS 3950   Advanced Networking 3 s.h.  Network analysis and configuration using state of the art networking concepts and devices. Analysis of the OSI model, data encapsulation, network segmentation, addressing, subnetting and network design. Investigation of basic configuration of business and home networking routers, including hardware manufacturers such as MISCO, LINKSYS, and DLINK, through hands-on and simulator practice labs. Prerequisites: MIS 2950. 
         MIS 4320   Audit & Control of Accounting & Information Systems 2 s.h.  Principles of auditing of information systems with emphasis on controls, audit types, security, and audit techniques and their effects on accounting and computer system development. Prerequisites: MIS 2700 or MIS 3300, and ACC 2020. 
         MIS 4500   Advanced Database Concepts 3 s.h.  Exploration of advanced topics in database design and examination of the implications of new technologies for 21st century business. The business applications of data warehousing and data mining technologies and their effect on business information systems and decision making. Developing a theoretical foundation for understanding the emerging methodologies, such as object-oriented database systems and object-relational database systems, and their implications for business development. Prerequisite: MIS 3500. 
         MIS 4570   Human Resources Information Systems 3 s.h.  The application of computer-based information systems to human resources (HR) management. Investigation of technologies appropriate for organizations of various sizes, effective strategies for obtaining and using technology,. and the major trends in Internet technologies suitable for HR processes. Hands-on experience with industry standard software required. Prerequisite: CIS 2380. No credit for majors in Management Information Systems. 
         MIS 4800   Advanced Applications Programming 3 s.h.  Advanced topics in Microsoft Visual Basic .NET Programming. Topics may include advanced techniques of file access, database applications, ActiveX Data Objects (ADO.NET) and Active Server Pages (ASP.NET). Students are required to complete hands-on demonstrations of skill. Prerequisite: MIS 3800. 
         MKT 2550   Consumer Behavior (HMG/MKT*/MM/NFS) 3 s.h.  The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. Prerequisite: MKT 2440. 
         MKT 3070   Promotional Strategy 3 s.h.  A study of key promotional tools of advertising, public relations, sales, and sales promotion. Major emphasis on identifying the factors that become the basis of managerial strategy which determine promotional decisions. Prerequisites: MKT 2440 and MKT 2550. 
         MKT 3100   Professional Selling 3 s.h.  The study and application of professional selling theory and technique as they relate to marketing communication. Other topics include types of selling situations, customer relationship management, teleselling, customer service, ethical issues of selling and sales management. Prerequisite: MKT 2440. 
         MKT 3660   Business Marketing 3 s.h.  A study of business marketing as a specialization. Examines characteristics of the industrial marketplace and emphasizes key differences from the consumer goods marketplace. Topics include: value analysis, current market analysis, marketing mix management techniques, how business organizations buy, product development, pricing, competitive bidding and control of costs, and developing and evaluating business marketing strategies. Prerequisites: ACC 2010, MGT 2360 and MKT 3070. 
         MKT 3730   Principles of Advertising 3 s.h.  Intended for students with career plans in advertising and related fields. Emphasis on application of theory and strategies. Students develop and apply marketing and creative skills in analyzing advertising problems and preparing advertisement concepts for consumer and business marketing. Examination of the strategic, practical, and ethical dimensions of advertising through applications. Prerequisite: MKT 3070orMKT3680 
         MKT 3870   Sales Management 3 s.h.  Introduction to organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other marketing elements of the firm, implementation of sales programs, selection of appropriate sales personnel, designing and implementing sales policies and procedures, evaluation and control of sales force performance. Prerequisites: MKT 2440 and MGT 2360. 
         MKT 4560   Marketing Management 3 s.h.  A study of the overall marketing strategy pertaining to problems experienced in today’s economy, utilizing a case study method. Emphasis on physical distribution, cost analysis, and effective pricing. Prerequisites: QS 3550 and QS 4230, minimum of 12 s.h.. in marketing, and senior standing. 
         MKT 4710   Brunch with an Expert Seminar 1 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MKT 4720   Literature Review Seminar 3 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MKT 4730   Research Seminar 3 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MKT 4740   General Topics Seminar 1 s.h. (Not To Exceed 3 s.h.)  The study and application of professional selling theory and technique as they relate to marketing communication. Other topics include types of selling situations, customer relationship management, teleselling, customer service, ethical issues of selling and sales management. 
         MKT 4750   Leadership Seminar 1 s.h.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h.. of seminars. 
         MM  2400   Principles of Retailing (HMG/MKT/MM*) 3 s.h.  Principles of retail store management; emphasis is given to store location, layout, personnel, structure, buying, inventory, sales promotion, customer services, and operating expenses. Prerequisites: MGT 2360, MKT 2440. 
         MM  2620   Fashion Promotion & Coordination (MKT/MM*) 3 s.h.  Study of the principles, procedures, and special techniques of fashion promotion and coordination. Analysis of sources of information and responsibilities of fashion promotion personnel in various organizations. 
         MM  3010   Specialty Merchandising (MKT/MM*) 3 s.h.  Study of the merchandising of specialty goods and services Specific techniques of merchandising specialty goods are analyzed from the retailer’s point of view. Characteristics of specialty goods and consumer buying habits are studied. Prerequisite: MM 2400. 
         MM  3080   Visual Merchandising (MKT/MM*) 3 s.h.  Study of the various facets of visual merchandising, encompassing retail merchandise presentation, displays, store planning, signage, lighting, and fixtures. Discussion of the merchandising and design criteria for point-of-purchase, exhibits, and special promotions. The merchandising and design aspects emphasized. 
         MM  3480   Retail Buying (MKT/MM*) 3 s.h.  Merchandising functions of retail buying with emphasis on the varied techniques used for planning, executing, and evaluating merchandise. Prerequisites: CIS 2250 or 2380, MGT 2360, MKT 2440 
         MM  3500   Electronic Retailing (MKT/MM*) 2 s.h.  Investigates the growing world of the cyber store and the scope of on-line retailing. Examination of the different types of e-tailers: traditional "bricks and mortar" store web sites, shopping service “malls” accessed through Internet service providers, and large-scale online auction and off-price retail sites. Goods and service e-tailors, both profit and non-profit, are analyzed. E-tail web consumers and their buying patterns are examined. 
         PSY 3520   Industrial/Organizational Psychology (BUS/PSY*) 3 s.h.  Application of concepts, theories and methods from psychology to issues in the workplace. Topics include research methods, employee selection and assessment, performance appraisal, training and development, leadership. motivation, job satisfaction, job involvement, organizational structure, and organizatioinal change and development. Pre-requisite: PSY 1010 
         QS  3550   Applied Business Statistics 3 s.h.  Applied study of computerized statistical analyses as they relate to general business operations. Statistical procedures include descriptive statistics, t-test, ANOVA, two-way ANOVA, chi-square, simple correlation. Case study methodology is heavily employed. A computerized data analysis project which uses a minimum of two statistical tests is required. Prerequisites: CIS2380, MTH 2350,and junior standing. 
         SM  1100   Introduction to Sport Management (BUS/SM*) 3 s.h.  Exploration and analysis of sport and recreation from philosophical, historical, and organizational perspectives. Introduction to the field of sport management, examining professional opportunities available, resume writing, and professional networking in the field. 
         SM  4100   Legal & Ethical Aspects of Sport (BUS/SM*) 3 s.h.  An analysis of the legal and ethical aspects of the sport environment. Topics include negligence; liability; control of amateur, professional, and school sport; violence/crowd control; product liability; risk management; and selected current issues. Prerequisites: SM 1100 and BL 3300. 
         SM  4300   Budgeting & Financing of Sport (FIN/SM*) 3 s.h.  An analysis of financial concepts and theories and their applications in the professional, intercollegiate, recreational, and commercial sport envrioments. Topics include revenues and expenses of professional, intercollegiate and private sport industries; issues impacting these revenues and expenses; budgeting methods; economic impact; fundraising at the intercollegiate level; ownership in sport and public and private funding for non-profit sport programs. 
         WRT 3260   Business & Professional Writing (BUS/WRT*) 3 s.h.  A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals, and reports are examined and developed. Prerequisite: ENG 1020. 
   Recommended Courses    
      BL  3330   Business Law I 3 s.h.  Study of the law and the legal process as it relates to business and society. Emphasis on the law of contracts, sales under the U.C.C., negotiable instruments, secured transactions, and agency. Basic concepts of the law of crimes and torts, including products liabilities and performing legal research. Prerequisite: MGT 2360 or consent of instructor. 
      MGT 2360   Principles of Management 3 s.h.  An introduction to the nature and principles of management; history, theories, practices, problems, and techniques; characteristics and qualities of managers; contemporary trends in management thought and practice. 
      MKT 2440   Principles of Marketing 3 s.h.  Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally. Prerequisites: ENG 1010 and 1020. Recommended prerequisite: ACC 2010 or equivalent. 
Print logo